Archive: October 2003

What lousy economy? World Publications will launch Power Cruising in February to target affluent readers who own motor yachts, express cruisers, trawlers and picnic boats. With an initial circulation of 35,000, the magazine will publish… Continued

Reed Byrum President-CEO, PRSA Nearly 1,800 PR pros are gathered in the Crescent City this week for PRSA’s 2003 International Conference. Amid the crawfish and Cajun-drenched sounds is a full menu of workshops geared to… Continued

After reeling the last two years from a torpid economy and thinning media budgets, PR pros are starting to see some light as they head into 2004, according to the latest Leadership Pulse Survey conducted… Continued

Nearly 10 years after its 1973 launch, FedEx Corp. created a new advertising campaign that took the company to the next level. The 1982 campaign — featuring a fast-talking executive barking out orders that the… Continued

PR pros constantly have to play catch-up, what with a 24/7 media environment, tighter editorial deadlines and new government regulations on corporate governance such as Sarbanes-Oxley and The Regulation Fair Disclosure or Reg FD. Instant… Continued

Hispanics have graduated from niche to mainstream. Already the largest minority group in the U.S., the Hispanic community is growing at four times the rate of the rest of the population. In fact, with 35… Continued

Break the Cycle, a Los Angeles-based nonprofit organization, works directly with young people to combat domestic violence against teens. Like many organizations focused on teen violence Break the Cycle directs its outreach efforts toward two… Continued

Gruner + Jahr USA 375 Lexington Ave. 8th Flr. New York, NY 10017 212.389.5444 http://www.fastcompany.com The Wind Up Nearly 10 years ago, when the founders of Fast Company were starting to assemble their editorial staff,… Continued

With the 2003 World Series in full swing, we thought it would be interesting to track the biggest baseball markets in the country. This way, PR pros can be more market savvy about the number… Continued

The Harris/Impulse Research Public Relations Client Survey was released last week, an annual survey of approximately 1,300 clients of U.S. PR firms. It’s the largest and most comprehensive survey of its kind, tracking quality, awareness… Continued