“Return on Investment” has become Topic A in the corridors of corporate communication departments. The debate about ROI centers on two elements: the desire to “generate” ROI and the need to “demonstrate ROI.” While the… Continued
Archive: April 2003
Earning Guidance: To Do or Not to Do?
April 28th, 2003 by PRNEWSRarely are trends in investor relations precipitated by a single event or factor. It’s a dilemma facing many public companies today – whether or not to continue to provide guidance on earnings estimates to the… Continued
Stepping up to the Plate: Key Strategies for Grand Openings
April 28th, 2003 by PRNEWSFor years, public relations wasn’t on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company – – with 34 restaurants throughout… Continued
Media Insight: Media & Marketing edition of WSJ.com
April 28th, 2003 by PRNEWSDow Jones & Co. 100 Sixth Avenue New York, NY 10013 212.965.4162 http://www.wsj.com When WSJ.com extended its Web presence last year to include a separate section on health, Dow Jones executives said it was only… Continued
A Gem for Maurie Perl
April 28th, 2003 by PRNEWSMaurie Perl, senior VP/corporate communications of consumer publishing giant Conde Nast Publications, will be honored today (April 28) at this year’s annual Matrix Awards luncheon in New York. The awards, presented by New York Women… Continued
IABC Mulls Annual Meeting Location
April 28th, 2003 by PRNEWSThe IABC says it will update its Web site today (April 28) in response to the World Health Organization warning against non-essential travel to Toronto — the site of the IABC’s annual conference June 8-11… Continued
Q/A American Airlines Hits The [PR] Skids
April 28th, 2003 by PRNEWSThe fists may fly at American Airlines. The airliner’s three major union groups said last week they were considering voting again on $1.6 billion in annual concessions their members recently approved to help the airliner… Continued
…And Tactics
April 28th, 2003 by PRNEWSMultinational companies have to decide what their “persona” is going to be if they want to succeed in international markets, says Naseem Javed, CEO of ABC Namebank International, which specializes in corporate name identity. Their… Continued