The Global Alliance for Public Relations and Communication, which represents 100,000 PR pros, says its members recently unanimously agreed to standardize a code of ethics for their profession by the end of 2005. The protocol… Continued
Archive: March 2003
…And Tactics
March 31st, 2003 by PRNEWSFor philanthropic organizations, using the Web to build awareness should be similar to how private companies employ the Web, e.g. part of a fully integrated marketing/communications plan that could also include print, broadcast and/or direct… Continued
The Kind of Snooping Around That Won’t Get You in the Doghouse
March 31st, 2003 by PRNEWSAt technology firm Plateau Systems Ltd. in Arlington, Va., Director of Corporate Communications David Pedreira gets an email notice from his clipping service whenever the competition puts out a press release. He talks to analysts… Continued
Roundtable: Maintaining Solid Media Relations During Wartime
March 31st, 2003 by PRNEWSAs the war in Iraq enters its third week, we asked many PR executives for their take on how the conflict is impacting their profession. With communications such a vital part of Corporate America, the… Continued
Tip Sheet: Blueprint for Launching Your Own Consultancy
March 24th, 2003 by PRNEWSThe conventional wisdom to launching a new PR agency in the current economic climate might be for the principals to make sure their straightjackets are snug. But Aldina Tracey and Dawn Peeples are among those… Continued
Invitation to PR Measurement Training
March 24th, 2003 by PRNEWSJoin us Tuesday, April 8, from 1:30-3 p.m. (ET), for an exclusive Webinar: “PR Accountability: Measurement Strategies That Work”. Featured speakers are Katie Paine, President, KD Paine & Partners, and Ward White, Vice President of… Continued
`What’s Wrong with the Kids These Days?’ (And What’s Wrong with the Veterans)
March 24th, 2003 by PRNEWSAt some point in life, this phrase escapes reflexively from every adult’s mouth, delivering the horrible epiphany that you have switched sides on the “We vs. Them” continuum and signaling that you have officially arrived… Continued
Seeking Young PR Stars… for PR NEWS’ 15 to Watch Hot List
March 24th, 2003 by PRNEWSIt’s time once again to enter your favorite young PR professionals in PR NEWS’ “15-to-Watch” competition. This program, honoring 15 budding PR leaders, is open to PR practitioners age 35 and under. Send a nomination… Continued
What’s In A Number? A Lot Of Return If The Anniversary Is Celebrated Right
March 24th, 2003 by PRNEWSLast night, millions of Americans tuned in to the 75th anniversary of the Academy Awards. Celebrity being the current opiate of the masses, “Oscar’s” birthday bash has a big red circle around it on the… Continued