Hype Hurts. Financial losses and stock price depreciation were the top causes for technology brand erosion this year, but the level of industry “hype” came in a close third, according to the 2001 Bruised and… Continued
Archive: December 2001
On Measurement
December 31st, 2001 by PRNEWSBruce Jeffries-Fox, EVP with InsightFarm, offers PR NEWS readers an exclusive look at specific, practical ways to increase effectiveness in measuring communications campaigns. [email protected]. Increasingly, PR people are being asked to demonstrate their effectiveness. A… Continued
Using PR to Drive Sales in the Current Economy
December 31st, 2001 by PRNEWSSabrina Horn, president of The Horn Group, offers PR NEWS readers exclusive advice on how to drive sales with PR — and simultaneously drive PR’s value to your organization. A tough sales environment just got… Continued
People Moves
December 31st, 2001 by PRNEWSCorporate Moves Holland America appoints Rose Abello VP public relations. Abello most recently served the Aspen Skiing Company as director of communications. Shangri-La Hotels and Resorts appoints Lori Lincoln director of public relations for North… Continued
Coffee Table Book Offers Genuine Value
December 31st, 2001 by PRNEWSA coffee table book on the history of farm equipment sounds more like a bad holiday gift than a brilliant corporate communications tool. But Genuine Value, the story of John Deere, became just that for… Continued
Media Insight: Family Circle Magazine <P
December 31st, 2001 by PRNEWS375 Lexington Ave New York, NY 10017 Phone: 212/499-2000 Fax: 212/499-1987 http://www.familycircle.com It’s the same Family Circle readers have known and loved for 70 years, but the woman who reads it is busier than she… Continued
Media Moves
December 31st, 2001 by PRNEWSNational News: Janet Sheen joins Details as literary editor. Mail press materials to 7 West 34th Street, 3rd Floor, New York, NY 10001. Phone 212/630-3808 … Jessica Saslow, associate beauty director for Marie Claire, will… Continued
How’d You Get That?
December 31st, 2001 by PRNEWSGetting news coverage for non-news-related items was next to impossible this fall. The news hole has grown since the immediate aftermath of Sept. 11, but scoring ink for a story on massage therapy still seems… Continued
Media Hotsheet
December 31st, 2001 by PRNEWSFine Print. This past summer, we told you about the new cable network set to launch in 2002. Fine Living, the newest member of the Scripps Network, will debut in February, along with a print… Continued
The 24/7 Newsroom
December 31st, 2001 by PRNEWSCheck out the Jan. 7 issue for the launch of a new feature, the PR NEWS Web Browser. The Browser will take a detailed and objective look at one corporate press site. How would your… Continued