Archive: August 2001

ESPN will launch a test version of EXPN Magazine, devoted to the most extreme sports fans, at the X Games in Philadelphia. The pub will be available at the X Games (August 17- 22), and… Continued

Time Inc. unveils the new Business 2.0, a combination of the old Business 2.0 and eCompany Now. The inaugural issue investigates the economic impact of the Web. FitzGerald Communications creates a financial and crisis communications… Continued

As former White House and Hill staffers settle into private sector PR jobs in the wake of the last election, industry rhetoric once again turns to the merits of running PR programs like political campaigns.… Continued

Next time your pitch misses the mark with a prickly reporter, skip the dogged relationship building and go straight to bribery. Smarmy? Sure. But as long as it falls under the euphemistic heading of “sponsorship,”… Continued

Wondering which section of the Sunday paper to target with your pitch? Depends on the consumer you’re trying to reach, according to a study sponsored by Parade. Researchers at Harris Interactive and Yankelovich interviewed 1,005… Continued

A new study from Lyra Research finds consumers turning to the Web for news and information – and away from TV, newspapers and magazines. Lyra interviewed more than 1,200 consumers and found 37% of respondents… Continued

PR Newswire launches U.S. Hispanic and Latin America Broadcast Services, offering production and distribution services for Spanish language video and audio content. U.S. Hispanic and Latin American media are starved for b-roll and VNRs in… Continued

Corporate Moves Estee Lauder promotes Marianne Diorio from VP, communications to SVP, communications for the company’s specialty brands. Florence Nimo becomes VP, global communications. Men’s Health hires Aimee Geller Promisel as director of PR. Previously,… Continued

Marina Ein, the high-profile spokeswoman hired by Rep. Gary Condit, has suffered her own share of negative fall-out from the Chandra Levy case. Ein has been broadly criticized for not bringing Condit forward to discuss… Continued

In late 1999, only about 20% of California fourth graders were considered proficient readers. The California Governor’s Office of the Secretary for Education implemented a sweeping statewide campaign called READ California, designed to promote reading… Continued