Like it or not, direct-to-consumer (DTC) advertising of prescription drugs is here to stay. Although various factions within the healthcare industry have contradictory views about its benefits or harm, DTC is a successful strategy that… Continued
Archive: October 2000
Media Moves
October 26th, 2000 by PRNEWSAmerican Medical News Tanya Albert joins as reporter covering litigation, fraud and antitrust issues for the Professional Issues section. E-mail at [email protected]. Healthcare Review Healthcare Review has moved offices. They are now located at Millyard… Continued
Media Insight
October 26th, 2000 by PRNEWSWorking Mother Magazine 135 West 50th St. New York, NY 10020 Working Mother Magazine recently cleaned house with its acquisition of Lisa Benenson, who joined as editor-in-chief from Good Housekeeping. Benenson, who has hired a… Continued
PR News 2000 Salary Survey
October 26th, 2000 by PRNEWSCorporate Salaries (Corporate Salary Averages by Title, Company Size and Industry) POSITION Large Cos. Medium Cos. Small Cos. Senior Vice President Consumer Products $252,121 $177,189 $139,100 Industrial/Manufacturing $190,995 $153,300 $112,050 Healthcare $320,120 $221,490 $168,850 Financial… Continued
Pace Of PR Salary Growth Slows, But Race For Top Talent Still Frenzied
October 26th, 2000 by PRNEWSPR executive salaries in both corporate and agency circles continue to rise in 2000, although the rate of growth has leveled off at a steady 6%, compared with last year’s inflationary 10% increases, largely fueled… Continued
Send Us Your Best ‘Dot Tchotchkes’
October 23rd, 2000 by PRNEWSURLs, URLs, URLs. They’re on Frisbees, mouse pads, coffee mugs, and even condoms. Condoms? That’s right. In the low-taste, lowbrow and lowdown competition for Web mindshare, companies will slap dotcom address on just about anything… Continued
Media Insight
October 23rd, 2000 by PRNEWSFlare.com Rogers Media Publishing Ltd. 777 Bay Street, 7th Floor Toronto, Ontario M5W 1A7 416/596-5000 This is one of the 10 most popular fashion and beauty Web pages, according to Yahoo! And it’s Canada-centric. Web… Continued
Media Moves
October 23rd, 2000 by PRNEWSDavid Haselkorn joins Fortune as reporter. He’ll be administrating the Fortune 500 and e-50 indexes for Fortune.com, among other duties. 212/522- 2058. Matthew Boyle, formerly with PR Week, joins as a general assignment reporter. [email protected]…Bonnie… Continued
New Features
October 23rd, 2000 by PRNEWSMore Fashionable. FHM Magazine announces the launch of FHM Collections, a semiannual magazine devoted entirely to men’s fashion. The first issue is slated for March 2001. FHM fashion director Antony Wright also will play a… Continued