Recognizing the need for recently diagnosed breast cancer patients to talk to family, friends and healthcare experts for advice and support, Aventis Pharmaceuticals made calling cards a core component of its outreach program for National… Continued
Archive: September 2000
Research On The Cheap: Practical Ways to Get Market Insights
September 28th, 2000 by PRNEWSHealthcare marketers and PR professionals have come to realize that in today’s quickly changing environment solid audience research is an invaluable tool – both in developing effective marketing campaigns and in managing reputations and issues.… Continued
Agency Gets Second Shot at Being Tenet’s Top PR Choice
September 28th, 2000 by PRNEWSThe Win Sometimes, in those rare moments, when you believe your agency has done a particularly impressive job of acing a new business presentation, your instincts prove to be way off. LevLane Advertising/Public Relations/Interactive had… Continued
Medical Report Bugs Media about Taking Allergies Seriously
September 28th, 2000 by PRNEWSAlthough allergic disorders afflict 50 million Americans, allergies are often shrugged off as seasonal nuisances that aren’t serious enough to warrant physician attention. Last year, a first-ever national consensus report on proper allergy management spearheaded… Continued
Surfers Flock to Health Sites
September 28th, 2000 by PRNEWSHealth and medical Web sites continue to win popularity contests among home surfers, with more than 60% saying they visited a health site in the past year, according to a recent PD Data Online survey.… Continued
Americans Don’t Understand Prostate Disease
September 28th, 2000 by PRNEWSMost Americans are clueless about what prostatis is. Surprisingly, of those who claim to be knowledgeable, 16% believe that the condition can affect both men and women. In response to this bleak awareness, the American… Continued
Wellness Most Defines Good Health
September 28th, 2000 by PRNEWSIncreasingly, Americans are turning to nutritional supplements and holistic views to maintain good health, often at the costs of exercising and eating a nutritional diet, according to a recent Wirthlin Worldwide national survey. But there… Continued
Promoting the Big Picture of Clinical Research when a Crisis Hits
September 28th, 2000 by PRNEWSWhen a research crisis occurs, even if it’s not in your backyard, healthcare marketers can do more damage control. A few high-profile disasters that the research industry has yet to rebound from offer such opportunity:… Continued
Mark Your Calendar
September 28th, 2000 by PRNEWSOctober 3-4 World Research Group’s E-Health Content, Commerce & Community Summit. Chicago. 800/647-7600. http://www.worldrg.com. October 4-6 Wisconsin Health Care Public Relations & Marketing Society’s Energize & Advance Your Career conference. LaCrosse, WI. 414/649-6557. October 16-17… Continued