Archive: July 2000

New shareholders are entering the market en masse, but they need an education. Although the number of mutual fund investors has jumped 61% since 1995 (from 30 million to 48.4 million), respondents in the latest… Continued

Brand-centric planning first emerged back in the days when PR was considered little more than a marginally relevant stepchild of corporate marketing and advertising departments. How the family dynamics have changed. PR NEWS caught up… Continued

Financial PR Media Specialists Fast growing midtown Manhattan PR/IR agency with prestige clients, entrepreneurial culture seeks candidates with two to seven years media relations experience in either finance, high tech, Internet, or e-commerce PR practice… Continued

There is a theoretical wall that separates advertising from editorial content in the world of journalism, but sometimes the barricade gets breached. The president of a Michigan company recently broadcast the following “form letter” via… Continued

Investors may not know as much about you as your company as you think. A recent studyby Doremus Advertising asked 400 average investors questions about a random selection of Fortune 500 companies . Only 20%… Continued

Promo product sales reached record levels in 1999, reaching nearly $15 billion, a 13% increase over 1998 sales, according to an annual survey sponsored by Promotional Products Association International. The most popular items were T-shirts,… Continued

Since 1995 Verizon Wireless has given out upwards of 15,000 cell phones, along with access to the company’s confidential voice mail service, Hopeline, to shelters serving the homeless and victims of domestic violence, according to… Continued

Summer is here, so it must be racing season: Golin/Harris International is sponsoring its own racecar to promote its motorsports practice …The Headline Group has been chosen as the PR agency for iXL Inc., an… Continued

At no other time is a company’s reputation more vulnerable than during a crisis. And yet, a well-established reputation can frequently lift a company out of a crisis. This spring, Southwest Airlines had the opportunity… Continued

Corporate Moves Steve Lubetkin is named VP of corporate communications for Summit Bank, where he will oversee media relations, PR and employee communications. He was previously director, internal communications for Standard & Poor’s New York.… Continued