Archive: May 2000

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Mom’s Day Marcom Campaign Spikes ATM Action at Post Offices

May 1st, 2000 by

The Case In early 1999, the NYCE Corp., New England’s largest provider of online debit transactions (also known as point-of-sale, or POS), hoped to increase use of its service beyond grocery stores and gas stations.… Continued

Say What?

May 1st, 2000 by

Heaven hath no rage like love to hatred turned, nor hell a fury like a journalist scorned. This week’s rant is devoted to giving email pitchmaster Jason Rich a lesson in cyberlove. Jason, we thought… Continued

Corporate Annual Reports: Now More Readable, Credible and Fashionable

May 1st, 2000 by

It’s annual report season, and the new spring collection is out. Your report may have all the right information, but does it have style? Once regarded as dull, stodgy and hard for the average shareholder… Continued