Archive: January 2000

PR Newswire did several studies on the subject of press releases and reporters. Here’s what they found out: How reporters in the newspaper, trade, radio, TV and wire services receive their news. How reporters in… Continued

Baltimore Sun 501 North Calvert Baltimore, MD 21278 410/332-6000 http://www.sunspot.net It might seem like there’s no right way to pitch Baltimore Sun reporters – they ask for faxes, then complain they’re inundated; they say to… Continued

In a meeting last week, renowned Newsweek reporter Michael Isikoff (of Lewinsky scandal fame) told PR NEWS editors that he still uses the same investigative techniques coined by Bob Woodward to crack big stories. Sometimes… Continued

Content Disseminator. TradeSpeak.com, which launched Jan. 25, provides a platform for companies to post white papers showcasing their technology and business solutions. Regular submission fees are $75 per document per month. But, companies submitting papers… Continued

Good sports. Kristina Grish, apparel editor of Sporting Goods Business, will join Sports Illustrated for Women, which plans to publish bimonthly starting in March. The preferred pitching method is email ([email protected]). Never phone. The best… Continued

Talking heads. Beginning the first week of February PBS will debut its new monthly series, CEO Exchange. The hour-long program, hosted by CNN’s Jeff Greenfield, will feature nationally recognized CEOs discussing newsworthy business and social… Continued

Burger King is launching its largest campaign ever in response to a second choking death on one of the restaurant’s Pokemon Ball prizes, a BK spokeswoman says. The company is under fire for not pulling… Continued

Company spokespersons are sometimes speechless during an IPO because they don’t know what to say. The quandary stems from a feeling that the rules governing an IPO’s quiet period are antiquated. Road shows, for example,… Continued

PeopleSoft PeopleSoft, a world leader in E-business applications software and rated the 6th best company to work for in 1999 by Fortune Magazine, is growing and is looking for Communications Pros: PR PROGRAM MANAGERS (PLEASANTON,… Continued

On the Radar Screen Holey donuts, Batman. There’s a new superhero on the scene, and he’s got something more potent than pure PR. He’s got caffeine – and a minor identity crisis. Other corporations may… Continued