Archive: October 1999

MedicineNet.com 19651 Alter Foothill Randh, Calif. 92610 Do you represent one of those rare healthcare gems – a physician who can write about difficult medical subjects in compelling consumer-focused prose. If so, MedicineNet.com (www.medicinenet.com) would… Continued

November 3-5 EMarketWorld’s Ehealthcareworld conference. New York. 800/535-1812. www.ehealthcareworld.com. November 14-17 Integrated Healthcare Institute’s Symposium on Gonverning Healthcare Systems of the Future. Palm Springs, Calif. 888/538-8014. www.governancesymposium.com November 16 PRNews/Delahaye Medialink’s Best Practices in PR… Continued

Anne Desautels joins Schwartz Communications, a high-tech and medical technology PR firm in Waltham, Mass., as SVP. She was most recently head of Manning, Selvage & Lee’s global technology PR practice in San Francisco and… Continued

A national diabetes education campaign received a $1 million check this month to target seniors with information on managing the disease by enhancing their overall quality of life. The Best of Life-Diabetes program, developed by… Continued

Cold weather and big holiday dinners can tempt even the most health-conscious fanatics among us to fall off the wagon. To help those who have over-indulged in holiday fare shed unwanted pounds, healthAtoZ.com launched a… Continued

When employees at Centennial Medical Center (CMC) in Nashville, Tenn., requested that the hospital offer on-demand sick child care services, CMC took the recommendation to heart. This month, CMC became the first hospital in the… Continued

Senior management is increasingly demanding strict financial accountability from marketers, particularly as sales and marketing investments shift from mass reach efforts to one-to-one communications. Opinion Dynamics Corp. and Hamiltion Consultants have partnered to develop a… Continued

A new Internet-based healthcare information system by the Sachs Group allows marketers strategic planners to size up their market and develop benchmarks by specific service lines. The tool, eSachs, includes a range of healthcare information,… Continued

Press, Ganey Associates and MedStat Group have partnered in a joint initiative to link patient satisfaction data with clinical outcomes information for hospitals. The software program allows hospitals to measure the impact of their clinical… Continued

Give Your Promotions a Millennial Makeover Healthcare-focused holiday promotions must serve a higher purpose than the run-of-the-mill Christmas party or Secret Santa celebration. They not only have to be creative and unique, but sensitive and… Continued