Part 2 of 3 In the second part of our journalist survey, we look at the most impressive PR pitches our colleagues at Phillips Business Information have encountered lately. You’ll find that a little wining… Continued
Archive: July 1999
MARK YOUR CALENDAR
July 22nd, 1999 by PRNEWSJuly 26-27 IBC’s Emerging External Review Programs conference. San Francisco. 508/481-6400; http://www.ibcusa.com. August 30-September 1 Modern Healthcare’s Integrated Health-care 2000 conference. Aspen, Colo. 909/336-1586. http://www.integrated2000.com. September 22-23 IQPC’s Restructuring Internal Communication to Drive Radical Change… Continued
THE NEWSMONITOR
July 22nd, 1999 by PRNEWSLive Webcast Birth of Triplets On July 19, Fox launched its new Internet site and cable channel, The Health Network, with a triple bang by broadcasting live the cesarean birth of triplets. The event, which… Continued
AIDS EXPERTISE MAKES AGENCY SHOO-IN FOR D.C. CONTRACT
July 22nd, 1999 by PRNEWSTHE WIN Ogilvy Public Relations Worldwide, a New York-based PR firm, was awarded a 16-month contract for an HIV prevention campaign, DC FACES (DC Fights AIDS: Community Excellence Stories), late last year from the DC… Continued
MANAGED CARE CAMPAIGN TRIES TO REVERSE PUBLIC SENTIMENT
July 22nd, 1999 by PRNEWSOnce again, the managed care industry is using a major national TV campaign to assure the public that – contrary to popular belief – the country’s heatlhcare quality is improving. The campaign, launched earlier this… Continued
HEALTHCARE TRENDS & SURVEYS
July 22nd, 1999 by PRNEWSHigh-Quality Healthcare VNRs In Huge Demand When produced objectively, healthcare VNRs have a great shot at airtime from news organizations nationwide, according to research by Duffey Communications, a healthcare marketing firm in Atlanta. News organizations… Continued
2000 GOALS ON TRACK
July 22nd, 1999 by PRNEWSThe federal Healthy People 2000 goals are close to being achieved with more than half of the goals met or within reach. The report, Healthy People 2000 Review, 1998-1999, shows that 15 percent of the… Continued
BILLBOARD CAMPAIGN ASKS ‘IS HIS MOTHER A LIAR’ TO PROMOTE DNA TESTING
July 22nd, 1999 by PRNEWSHas it come to this? That’s the question many are asking of a bold billboard campaign for Genetic Discovery that asks "Is His Mother A Liar?" The photo featured in the campaign is of a… Continued
MEDIA MOVES
July 22nd, 1999 by PRNEWSThe information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued
MEDIA INSIGHT FIT PREGNANCY MAGAZINE
July 22nd, 1999 by PRNEWS21100 Erwin Street Woodland Hills, CA 91367 A woman’s craving for healthcare information couldn’t be more ravenous than when she’s pregnant. If you are trying to land ink for the vast range of healthcare services… Continued