Archive: October 1998

Wellness Yearbook Highlights Promotion Strategies; Internet Directory Features 10,000 Products Wellness and prevention are hot areas where industry communicators are being challenged to heighten awareness and improve consumer behavior. A new resource, the Wellness Program… Continued

Information is power. But searching for the right healthcare data can be time-consuming and cumbersome. Today’s business executives typically spend 75 percent of their time looking for pertinent market information and 25 percent analyzing it,… Continued

What is PR’s value to the bottom line? This is a frequently asked question by pharmaceutical marketers, and PR professionals must be able to provide a realistic response. One suggestion is to talk in advertising… Continued

One-to-one marketing, a popular industry buzz phrase, recently caught the attention of the investment community with profitable results. Last month, MicroMass Communications, a provider of healthcare-focused relationship marketing solutions, generated $7 million in investment capital… Continued

Calif. Tobacco Program Loses Impact After Initial Launch The California Tobacco Control Program, which initially demonstrated impressive results by boosting the rate of decline in cigarette consumption, now is barely making a difference, according to… Continued

The industry is falling short of providing consumers with an effective gauge to assess healthcare quality, says the October issue of Consumer Reports (CR), indicating communicators need to better define quality. In its investigative study,… Continued

Managed care organizations – often blasted by the media’s "horror stories" about blocked access to quality care – are fighting back with marketing campaigns which portray a different image. Using a combination of patient testimonials… Continued

1801 Superior Avenue, Cleveland, OH 44114 Cleveland is one of the nation’s meccas for healthcare with two top hospitals in its backyard – The Cleveland Clinic and University Hospitals, so getting ink in The Plain… Continued

Account Executive Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

October 7: Healthcare Businesswomen’s Association’s Controversies in Women’s Healthcare conference. West Canshohocken, Pa. 610/941-5600. October 11-13: The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare Marketing Conference. Washington, D.C. 312/704-9700. October 28-30: The… Continued