Archive: September 1998

American Association of Health Plans (AAHP) is using its recognition program, "Best Practices in Women’s Health," to counter the mounting anti-managed care consumer backlash that blasts HMOs for providing limited access to specialized breast cancer… Continued

235 Pinelawn Road, Melville, N.Y. 11747-4250; phone 516/843-2700 Close to 1 million people read Newsday for business and lifestyle buzz. But even though this media outlet is based on Long Island, its editorial reach extends… Continued

FEED A FEVER Turn up the heat on your career at the West’s hottest and fastest growing healthcare public relations firm. You’re a savvy, agency professional -AE, SAE, AS or VP level – with a… Continued

September 14-18 American Association of Health Plans’ "Serving Medicare & Medicaid Beneficiaries Today and Tomorrow" conference. Baltimore. 202/778-3233 September 28-29 International Quality & Productivity Center’s "1998 Summit on Restructuring Internal Communications to Drive Radical Change"… Continued

HMOs Should Follow Fair Process Guidelines PHILADELPHIA – A main reason the industry is feeling a backlash in public opinion about managed care is because users believe the system is unfair, according to Dr. Arthur… Continued

Patient noncompliance is a costly problem for the healthcare industry, making direct-to-patient marketing initiatives critical. According to the FDA, 30 percent to 50 percent of patients nationwide do not use prescription drugs as directed. However,… Continued

Direct-to-patient marketing programs via pharmacy chains represent targeted but untapped opportunities for hospital and HMO marketers to reduce patient noncompliance. These programs, most aggressively pursued by pharmaceutical companies, boost brand awareness and are excellent vehicles… Continued