Archive: September 1998

From increased communication budgets to higher salaries, the PR industry continues to enjoy a boom market. And now the Foundation for Public Affairs releases a study that reconfirms this: heads of corporate public affairs departments… Continued

Account Executive – Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting-edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

Harris Survey Shows Budgets Continue to Jump The just-released annual Thomas L. Harris/Impulse Research Public Relations Survey shows that PR budgets grew to $3.37 million this year, an increase of almost $1 million over budgets… Continued

Think of your crisis management plan as a mortgage on your company’s reputation – a debt that can be handled well or one that can get dangerously out of control, even accruing damaging late fees.… Continued

Senior Media Relations Administrator/TOYOTA MOTOR SALES, U.S.A Toyota Motor Sales, U.S.A., is seeking a senior media relations administrator to act as company spokesperson, develop corporate media strategies, write press materials, coordinate media interviews and organize… Continued

Crisis Management: Delta Routes Calls to Swiss Air Concerning Crash Delta Airlines, which was deluged by calls Sept. 3 after a SwissAir plane carrying 50 of its passengers crashed south of Halifax, Nova Scotia, rerouted… Continued

Granted, you’ve had enough of all this Monica-and-Bill hubbub, but even if you’re not facing the wrath of Kenneth Starr, the PR lessons remain. Based on that, I have distilled from the Bill Clinton presidency… Continued

Moving the needle on public perception can be an especially tedious task when the cards are stacked against you threefold. But that’s exactly what automotive parts company ITT Industries faced when several years ago it… Continued

Calendar Highlight!!! PR NEWS "Advanced Crisis Management & Media Relations Two-Day Workshop," Sept. 14-15, Sir Francis Drake Hotel, San Francisco, 888/707-5814, http://www.prnewsonlin.com September 9 "11th Annual Public Relations Society of America/Los Angeles Chapter Nonprofit Seminar,"… Continued

Cyber PR: Web Sites – No Longer A What-If Web sites are no longer an option for PR firms, as 80 percent of U.S. public companies have Web sites. Online PR plays a key role… Continued