First of two parts SAN FRANCISCO – It seemed only natural – or American – for a conference covering crisis management to touch on the Clinton-Lewinsky matter. After all, there are few crises as potentially… Continued
Archive: September 1998
The News Monitor
September 17th, 1998 by PRNEWSSex Sells Condoms Ansell Personal Products, of Eatontown, N.J., claims to be the first to use sex, romance and physical attraction instead of responsibility and protection to sell its Lifestyles Condoms with 30-second commercials that… Continued
Hot Tools: Two Hospitals Test Analysis Software
September 17th, 1998 by PRNEWSLong Island College Hospital (LICH) in Brooklyn and Louis Weiss Memorial Hospital (LWMH) in Chicago are beta-testing a comparative analysis software package designed to help executive management make more informed decisions about strategic direction, cost-effectiveness… Continued
The ‘Women’s Audience’ Is A Myth
September 17th, 1998 by PRNEWSEffective Segmentation Requires More Sophisticated Approach With "target audiences" still defined in broad terms such as women or seniors, the effectiveness of communications tactics automatically is limited, especially in the health sector where behaviors are… Continued
Social Marketing Program Takes on Costly Immunization Issue
September 17th, 1998 by PRNEWSOperation Immunization, an award-winning social marketing program, is proving that big outreach ideas don’t require deep pockets. The Los Angeles program, launched in 1993 with $150,000 in seed money from the Unihealth Foundation and local… Continued
On The Pulse: Healthcare Trends & Surveys
September 17th, 1998 by PRNEWSIlliteracy Leads to Delay In Prostate Cancer Diagnosis The differences in literacy rates between African-American and white males may explain why the prostate cancer death rate of the former is more than twice the latter,… Continued
NAIC Arms Consumers With HMO Data
September 17th, 1998 by PRNEWSWASHINGTON, D.C. – Be prepared for a more educated consumer, as the National Association of Insurance Commissioners (NAIC) engages in an outreach initiative to inform consumers of HMO-related problems and steps to resolve complaints. The… Continued
Editor’s Note
September 17th, 1998 by PRNEWSAre you making what you’re worth? Find out in HPRMN’s 1998 Salary Survey and Exclusive Guide to Executive Recruiters, to be published next month. To be included in the recruiters guide, please contact Ann Brandstadter… Continued
Aggressive Incentive-Based Packages Offset Modest Salary Increases
September 17th, 1998 by PRNEWSExecutive compensation for healthcare CEOs rose only 1.5 percent last year and communicators aren’t faring much better, according to initial findings of an annual salary survey released exclusively to Healthcare PR & Marketing News. CEO… Continued