PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814 or log onto http://www.prnewsonline.com. July 28… Continued
Archive: July 1998
Market Trends
July 27th, 1998 by PRNEWSOn the Home Front; Home Offices On the Rise; PR Sure to Be Part of Trend PR executives venturing out on their own likely will establish offices at home, according to a new survey. Watch… Continued
Op-Ed Alert: Los Angeles Times
July 27th, 1998 by PRNEWSThis feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Circulation Weekday, 1,058,498, Sunday, 1,457,583… Continued
Media Insight
July 27th, 1998 by PRNEWSParade Magazine 711 Third Avenue, New York, NY 10017 Pitching stories to Parade Magazine might be frustrating. Editors at Parade are not accessible and say they rarely use articles from PR executives. However, since Parade… Continued
CEO Communication: Advice about The CEO Psyche
July 27th, 1998 by PRNEWSIf you could hook a gadget to your CEO’s head that would let you read his mind and understand precisely what he or she wants, chances are you would. Forgoing that, Ketchum’s CEO David Drobis… Continued
PR Pitches That Impress Include Creative Angle, Access to Information, Part 2 of 2
July 27th, 1998 by PRNEWSTo impress an editor or reporter, offer creative and memorable pitches packed with information, editors say. These relationship-building interactions might include insight-gathering field trips with uninterrupted access to facilities and top executives or a creative… Continued
Edelman Shuts Down As Broadway Goes Dark
July 27th, 1998 by PRNEWSEdelman, which has earned a reputation for helping companies like Odwalla out of the hot seat, found itself in the throes of a crisis last week that displaced its 310 New York employees and made… Continued
Face-Off: The Bios On Weber And Chadlington
July 27th, 1998 by PRNEWSLarry Weber Education: Denison University, Ohio, undergraduate (including a semester spent at the London School of Economics); Antioch College, Oxford, England, master’s degree; Where He First Earned His PR Stripes: the former Jayme Organization, Cleveland,… Continued
Industry News
July 27th, 1998 by PRNEWSReputation Management To Develop Episcopal Site Here’s a client you wouldn’t want to cross. Reputation Management, a strategic marcom firm based in Cambridge, Mass., has been hired to develop a Web site for The Episcopal… Continued
Interpublic Acquisition Of Shandwick, Golin/Harris To Create Mammoth Network
July 27th, 1998 by PRNEWSIt might be the PR deal of the century. After a year of negotiations, monolith holding company Interpublic says it plans to acquire London-based International Public Relations (IPR), which owns PR brands Golin/Harris and Shandwick,… Continued