The industry shift toward innovative branding, strategic planning and creative use of limited resources is evident in the winning campaigns of Healthcare PR and Marketing News’ 1997 "Best PR & Marketing Campaigns." These efforts prove… Continued
Archive: April 1998
Winning Campaigns Exceed Goals Using Limited Resources; Innovative Messages
April 30th, 1998 by PRNEWSPR: The Good, The Bad and the Ugly
April 27th, 1998 by PRNEWSRead about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued
Market Trends
April 27th, 1998 by PRNEWSResponses to the question, "The Internet (including Intranets and Extranets) will change how communications/public relations resources are deployed at my company within the next three years." Strongly Agree 34% Agree 55% Neither Agree nor Disagree… Continued
Op-Ed Alert
April 27th, 1998 by PRNEWSIn addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued
Get Your Whole Team Reading Media Insight!
April 27th, 1998 by PRNEWSPR NEWS offers the Media Insight feature as a site license. For more information, please contact Peter Coddington, 800/416-8490.
Media Insight: World Radio
April 27th, 1998 by PRNEWSAddress: 400 East College Street, Georgetown, Ky. 40324; ph: 502/863-7032 This is being couched as an entirely new format for public radio: the blend of entertainment and hard news for participating stations. We recommend that… Continued
Opinions Wanted
April 27th, 1998 by PRNEWSPR NEWS will begin running letters to the editor. Submissions will be edited for style, grammar and length and can be no longer than 500 words. The editors will select letters that are published. Send… Continued
Media Training: Speaking Through the Media – Not To the Media
April 27th, 1998 by PRNEWSMedia training isn’t exactly rocket science but it remains a perplexing component of PR. Even as the business world seems to be growing technologically savvy, executives are found eating crow or stumbling over poor explanations… Continued
New To PR NEWS! JobTracker
April 27th, 1998 by PRNEWSAcct. Exec/BLASS COMMUNICATIONS LLC. PR Agency in the Albany, NY area seeks an account executive with a minimum of three years agency, corporate communications or trade association experience. Account mix includes national product publicity, consumer… Continued