Archive: November 1997

How many of you have encountered clients who admire brands such as Coke, Nike, McDonald’s, Gillette, Gap or Kellogg – the real icons in the world of marketing? Probably most of you, since there’s much… Continued

Because each company designs its own system, the price and time necessary to implement a system vary widely. For example, a company can elect to distribute news and information via TV only, or through an… Continued

For many companies, the ideal way to compete in the marketplace and empower employees is, not surprisingly, information-based. Certainly, many companies use newsletters and in-house magazines, and others have unofficially relied on word-of-mouth, but those… Continued

Nov. 30- Dec. 5: Columbia Business School, "Market Analysis for Competitive Advantage," Harriman or Tarrytown, New York, 800/692-3932. Nov. 30-Dec. 5: Columbia Business School, "Building and Managing Brand Equity," Harriman or Tarrytown, New York, 800/692-3932.… Continued

Recent Surveys: A Communications Pipeline To the Top A recent report from the National Foundation for Women Business Owners, Washington, D.C., shows that business owners (both men and women) seek advice from in-house accountants and… Continued

375 Lexington Avenue, New York. N.Y. 10017; Phone: 212/499-2000 Editor’s Note: With more than 5 million readers and 17 issues a year, PR professionals should include this publication as a pitch-list priority. If Family Circle… Continued

Researching: Use search engines such as altavista.com and hotbot.com; Searching: Use job banks, associations and sites to stay up to date; Taking Action: Fill out job queries (online ones are plentiful) and send resumes; Networking:… Continued

Mainstream job sites like careerpath.com have become commonplace information sources for companies in the recruitment mode or professionals on the job trail. And regularly tracking Web sites that are devoted to job-seeking professionals is an… Continued

On the Radar Screen AT&T Issues Rare Statement In Response to USA Today In a precedent-setting move, AT&T [T] issued a press release Nov. 14 in response to a same-day story that ran in USA… Continued

The weight of measurement – which is undergoing a metamorphosis as experts prod and poke at its worth – will be based on setting parameters long before a PR campaign or program gets off the… Continued