In many crisis situations, we have some control over the timing and extent of the press coverage. For some, this is like a child playing with matches: when you’re young, you don’t get to play… Continued
Archive: August 1997
Case Study No. 2961: Nationwide Tour
August 25th, 1997 by PRNEWSCompany Finds The Right Chemistry In High School Road Tour It’s rare that a chemical manufacturer garners glowing media coverage — especially for a company that has been historically linked to unpopular causes and even… Continued
Media Insight: The Dallas Morning News
August 25th, 1997 by PRNEWSP.O. Box 655237 Dallas, TX 75265-5237; Ph.: 214/977-8456 Editor’s Note: The paper’s circulation (531,039 daily and 801,880 on Sunday) is reason enough to want to get on these journalists’ good sides but there’s another reason:… Continued
From the PR NEWS Files
August 25th, 1997 by PRNEWSIn a promotion for Firstar by Laughlin/Constable, editors and reporters were given a free lunch when 150 $10 press kits stocked with cookies, gourmet chips, packaged soup and dried cherries were overnighted for $5-$10 several… Continued
News: Industry Wrap-Up
August 25th, 1997 by PRNEWSOnline Reputation Management Selz/Seabolt Launches Site Looking at Risks and Rewards Selz/Seabolt Communications, Chicago, has launched a site, http://www.reputation-mgmt.com, that’s devoted to the analysis of reputation management from a risks and rewards vantage point. Case… Continued
Tips for Planning Your Company Publication
August 25th, 1997 by PRNEWS"Companies are still communicating with publications more than anything else," says Ann Wylie, president of Wylie Communications and author of the International Association of Business Communicators’ recently released "Planning Powerful Publications: Creating Publications That Boost… Continued
Best Strategies For Keeping Employees In The Loop During CEO Transitions
August 25th, 1997 by PRNEWSWhen your current CEO plans to leave, or when a new CEO comes onboard, your internal communications efforts should include three critical components: swiftness, openness and directness. While employees don’t necessarily have a right to… Continued
PR NEWS Announces Nominees For ‘1998 PR Professional of the Year’
August 25th, 1997 by PRNEWSIt’s time again for one of the most significant services PR NEWS offers its readers on an annual basis: a chance for you to recognize your peers and for you to reflect on the strides… Continued
The News Monitor
August 21st, 1997 by PRNEWSMedicaid Programs HealthCare Program To Insure The District’s Uninsured Children Washington D.C.’s 18,000 uninsured children are the focus of an expansion coverage program recently launched by Capital Community Health Plan (CCHP) and United HealthCare Corp.… Continued
Managed Care Snapshots
August 21st, 1997 by PRNEWSA California legislation proposal snaking its way through state legislation could cost the state $11 billion a year and eliminate 240,000 jobs, according to a new study by Spectrum Economics (Sacramento, Calif.) that involved 11… Continued