Archive: July 1997

August 11-13: Winning Strategies for Corporate Communications in Healthcare Organizations; International Quality & Productivity Center. San Francisco, Calif. 800/882-8684. August 15-19: American Psychological Association annual convention. APA. Chicago. 202/336-6008. August 25-26: Symposium on Integrated Healthcare;… Continued

Who: Vencor Inc. (Louisville, Ky.) acquired Transitional Hospitals Corp. (Las Vegas) When: June 20 (effective) Total Employees: 80,000 (4,500 Transitional; 7,500 Vencor) Effect on PR/Marketing: The Transitional acquisition was a strategic marketing move to expand… Continued

Hispanic Marketing New Spanish Consumer Guides Close the Communication Gap To help millions of Spanish-speaking Americans better understand instructions, warnings, and other information on how to use nonprescription medications, the National Consumers League (NCL) recently… Continued

Health maintenance organizations enter into contracts with subscribers and other contracts with physicians who provide health care services to subscribers. Recent legal developments suggest that HMOs may be obligated to disclose to their subscribers the… Continued

To make doing drugs "uncool" for teens, healthcare marketers have to do more than preach it, by backing up anti-drug messages with useful incentive-based strategy that this trendy target can relate to and immediately benefit… Continued

Important Niche Market Found in Family Caregivers Marketers of consumer healthcare products would be smart to target the more than 25 million family caregivers in this country, according to a recent survey by the National… Continued

When the Centers for Disease Control and Prevention (CDC) recently released its Morbidity and Mortality Weekly Report (MMWR) citing that an HIV-positive man may have infected his female sexual partner through open-mouthed kissing, CDC communicators… Continued

Capturing the attention of a difficult-to-reach target like physicians requires not only imaginative campaign ideas but marketing strategy that immediately answers the doctors’ question "What Do I get for my limited time?" Managed care, with… Continued

Tools New PR Service Media Distribution Services, a PR printing, mailing and faxing service, has added a free North American media guide to its Internet Web sites at http://www.mdsconnect.com and http://www.prplace.com. The guide includes newspapers,… Continued

Company: Volvo Best Feature: Clarity of Info. Weakest Feature: Content Depth Grade Key: Poor – * Fair – ** Good – *** Excellent – **** Total Grade: ** Graphic & Visual Elements – Grade: ***… Continued