May 25-28: The Canadian Public Relations Society, Inc., "Canadian Public Relations Society National Conference," Vancouver, British Columbia, Canada, 613/232-1222. May 28-30: American Marketing Association, "Applied Research Methods," San Francisco, 312/648-0536. June 1-27: Columbia Business School,… Continued
Archive: May 1997
News Briefs
May 12th, 1997 by PRNEWSNew Healthcare PR Firm A new PR company called HealthCounsel has been developed by two principals of William Silverman & Company, Cleveland. The new venture, based in the Cleveland office, will be headed by Diane… Continued
Media Insight: ‘CBS News Sunday Morning’
May 12th, 1997 by PRNEWS524 West 57th Street New York, NY 10019 Phone: 212/975-4321 Editor’s Note: Though these producers may be hard to track down, once we reached them, they were very personable and easy to approach, offering much… Continued
Intranets: A Communications Force to Be Reckoned With
May 12th, 1997 by PRNEWSWith all of the hype surrounding intranets, the latest corporate communications darling, it’s easy to be wooed by the technology instead of understanding the real value it can bring to your company’s communications bottom line.… Continued
Counselors Propose New Trade Association at Annual Meeting
May 12th, 1997 by PRNEWSST. PETE, FLA., May 6 -A day before the Public Relations Society of America Counselors Academy conference here drew to a close, a core group of PR counselors convened at an informal roundtable meeting to… Continued
Food Lion’s Response To ABC Hidden Cameras Created New Mess
May 5th, 1997 by PRNEWSO.J. Simpson’s wrongful death trial in California was not the only gut-wrenching civil trial of 1996. Food Lion’s lawsuit against ABC News for "fraud, deceptive trade practices, civil conspiracy and breach of duty of loyalty"… Continued
PR People: New Hires, Promotions
May 5th, 1997 by PRNEWSMWW/Strategic Communications Inc., East Rutherford, N.J., has appointed Alissa Blate to senior VP of the consumer and business-to-business marketing group. Blate was a senior VP at The Rowland Company, New York. (MWW/Strategic Communications, 201/507-9500) Sitrick… Continued
New Communications WebSiter
May 5th, 1997 by PRNEWSBelow, we provide brief reviews of new Web sites launched by PR agencies, corporations or others in the communications field. Check out what your peers are doing — or what they’re not doing online. http://www.jprealty.com:… Continued
Dog Day PR: Buena Vista’s Campaign for 101 Dalmatians
May 5th, 1997 by PRNEWSBuena Vista Home Video, the company charged with overseeing the marketing, sales and promotion of the video release of Disney’s "101 Dalmatians," was dogged with the challenge of spreading the word about something that had… Continued