While many of you may think of color as a secondary part of a PR campaign – to make your messages truly stand out you may want to bump color to the top of your… Continued
Archive: March 1997
REACHING THE MEDIA: A LOOK AT PR’S INROADS ONTO THE INTERNET
March 10th, 1997 by PRNEWSFor PR professionals tethered to the tradition of sending press releases by fax or through general "snail" mail, it’s time to rethink that strategy. Making digital delivery a primary route to reach journalists has become… Continued
GOVERNMENT PANEL TO ADDRESS MAMMOGRAM CONTROVERSY
March 6th, 1997 by PRNEWSA new government panel is going to take yet another crack at clarifying the issue of whether women in their 40s should have regular mammograms. Last month, the National Cancer Advisory Board, a panel of… Continued
ASIAN WOMEN’S HEALTH NEGLECTED
March 6th, 1997 by PRNEWSA study released last week by the National Asian Women’s Health Organization (NAWHO) concluded that Asian-American women in California "are not getting sufficient reproductive healthcare." The study surveyed 674 Asian-American women in six California counties.… Continued
SURVEY SUPPORTS INFANT TOOTH DECAY PREVENTION PROJECT
March 6th, 1997 by PRNEWSThousands of infants and toddlers suffer from a serious problem that many healthcare marketers have never even heard of. Yet it’s a problem that can have devastating effects and should be targeted in maternal public… Continued
RELATIONSHIP MARKETING IN A DIRECT-TO-CONSUMER ENVIRONMENT
March 6th, 1997 by PRNEWSAs compliance and loyalty levels, brand elasticity and volume quotas continue to challenge pharmaceutical marketers, our job as agencies and clients is to identify and find prospects that will become profitable customers, and to maintain… Continued
HEINZ BABY PROGRAM ADOPTS CONSUMERS DOWN UNDER
March 6th, 1997 by PRNEWSTo create a stronger relationship with new parent households that result in better understanding of baby feeding needs – H.J. Heinz Co.’s [HNZ] Australian division recognized it needed to show in-depth expertise in all aspects… Continued
1997 HEALTHCARE PR AND MARKETING AWARDS PROGRAMS
March 6th, 1997 by PRNEWS13th Annual In-Awe Awards Medical Marketing Association 74 New Montgomery, Suite 230, San Francisco, CA 94105; 415/764-4807 – Awards honor creative excellence in medical and healthcare marketing in the past year. Applications due by March… Continued
AWARDS ARE MORE THAN JUST A PLAQUE ON THE WALL
March 6th, 1997 by PRNEWSWhether it’s in a trade newsletter or in the pages of company newsletter, a beaming healthcare executive is posing for the camera when handed a plaque or certificate. Why isn’t that person you? Just how… Continued
PART-TIME HEALTH BENEFITS A SOUND MARKETING PRODUCT
March 6th, 1997 by PRNEWSIf you stop to enjoy a steaming latte or an ice-cold frappuccino at one of Starbuck’s 800 coffee shops, you may be surprised that the part-time worker behind the worker is receiving one of most… Continued