“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos worth a lot more”? And this one: “Nobody reads anymore, they’re all watching videos, so tell your brand’s stories with… Continued

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued

“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in response to the following question: “How can public relations leaders become stronger strategic business advisers as the lines between PR,… Continued

There probably isn’t a single American CEO who’s not quivering right now, wondering if he or she is going to have to make some kind of statement about President Trump’s strongly expressed conviction that both white nationalist groups protesting the planned removal of a statue of Robert E. Lee in Charlottesville, Va., and counter-protesters, were… Continued

Mistakes of all sizes happen. We know that. PR pros often are called in after those mistakes occur. They usually attempt to mollify things. Sometimes they goof and fan the flames. At times, communicators can do very little to make things better. Mistake By The Lake Look at what happened last week and this week in Michigan.… Continued