The ability to engage clients in real-time is invaluable and live-streaming provides the accessibility, transparency and trust equity that today’s consumers demand.
Social Media & SEO
Facebook Testing a Dedicated Video Feed That Could Challenge YouTube
October 13th, 2015 by Steve GoldsteinIn its announcement of this test—and other video-related tests it’s launched recently—Facebook hinted that its goal is for users to turn to Facebook first when they want to “discover the videos that matter to them.”
4 Ways Southwest Tried to Keep ‘Luv’ Alive Amid System Breakdown
October 12th, 2015 by Steve GoldsteinIt’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad.
Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics
October 12th, 2015 by PRNEWSWe asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.
PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth
October 12th, 2015 by PRNEWSThe killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction.
How Volkswagen and Turing Pharma Diverge on Crisis Management
October 12th, 2015 by Katie PaineToday, good management of a crisis means avoiding being named the “Most Hated Person in the World.”
How Nissan and its Agency Got Deadmau5 to Fall in Love With The GT-R
October 9th, 2015 by Mark RenfreeNissan and its agency partner TBWA saw an opening for a clever campaign when Ferrari issued a cease and desist to musician and automotive enthusiast Deadmau5, who had given his Ferrari 458 Italia a custom meme-inspired makeover.
The hardest part about working in PR is…
October 9th, 2015 by Richard BrownellWe asked our social media followers just what the hardest thing about PR is for them. And we got back some good answers. Perhaps you can recognize your own pain points on this list.
Twitter’s ‘Moments’ Packages Trending Stories, But Is a No-Pitch Zone
October 8th, 2015 by Seth ArensteinAnother Twitter change debuted on Tuesday, Oct. 6, at 12:01 a.m.—“Moments,” a pastiche of videos, tweets and photos of trending stories and events.
6 Ways PR Pros Can Prepare For Facebook’s “Dislike” Button
October 7th, 2015 by Matt CertoThere is still time for social media communicators to prepare for Facebook’s imminent “Dislike” button.