Social Media & SEO

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.

Good PR begets good PR for Taylor, and for you.

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.

Vox is the newest brand to branch out into a new frontier of visual communication.

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News.

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage.

Social media has redefined how the news is being delivered and how strategies to share stories are developed.