Michelle Muslera joined MasterCard three years ago and in a short period of time has navigated through various different functions within the Latin America and Caribbean (LAC) Communications Team based in Miami. A year ago,… Continued
Social Media & SEO
2015 Top Places to Work in PR: MasterCard
December 9th, 2015 by Chris SeymourAs a larger organization, MasterCard offers a multitude of innovative and rewarding opportunities for upward and lateral advancement, and international assignments. In 2010, employee survey data showed employees felt there was nowhere for them to… Continued
2015 Rising PR Stars: Rachel Saffitz, Assistant Vice President, Makovsky & Company
December 9th, 2015 by Chris SeymourRachel Saffitz is a collaborative, thoughtful, detail-oriented, organized, dedicated, PR practitioner who is wise beyond her years. Her successes– from innovative advocacy programs and thought leadership campaigns to product launches –coupled with an uncanny ability… Continued
2015 Rising PR Stars (corporation and association): Anne Bailey Austin, PR & Communications Manager, Oregon’s Mt. Hood Territory
December 9th, 2015 by Chris SeymourThe PR & Communications Manager for Oregon’s Mt. Hood Territory, Anne Bailey Austin created and oversaw its FY 2014-2015 social media strategy, which resulted in sharp increases in engagement, reach and followers across channels. Austin… Continued
2015 Rising PR Stars (corporation and association): Anthony Dobies, Social Media Strategist, West Virginia University
December 9th, 2015 by Chris SeymourDespite his youth, Tony Dobies has made an impact on the way West Virginia University is perceived and operates. Dobies has established West Virginia University as a higher education social media leader. He has increased… Continued
Brands are Abandoning Vine, But the Video App Isn’t Totally Useless
December 8th, 2015 by Mark RenfreeAs new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.
11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued
2 Easy (and Important) PR Metrics You Can Get From Google Analytics
December 3rd, 2015 by PR NewsOne of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.
11 Periscope Guidelines for Expert Live Broadcasting
December 2nd, 2015 by Steve GoldsteinBy all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.
#GivingTuesday Offers Lessons in Partnering and Activation
December 1st, 2015 by Seth ArensteinCorporate and personal brands celebrate #GivingTuesday.