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When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.
PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews.
Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.
A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.
Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
Agent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.
A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.
Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.