PR Insiders

PR Insider: Tend To Your Own Brand Garden

May 12th, 2014 by

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.

PR Insider: How a Quick Trigger Can Kill Campaigns

May 8th, 2014 by

Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.

PR Insider: Should We Rebrand PR Because of Spin?

May 5th, 2014 by

PR is about managing reputations and creating value through meaningful content. But has PR been marred by spin?

PR Insider: 5 PR Trends Gaining Traction

May 1st, 2014 by

If you are a PR pro searching for strategies to achieve success for your brand, consider these trends as a way of achieving results.

PR Insider: When It Comes to Pitching, Share the Wealth

April 28th, 2014 by

The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.

PR Insider: Harnessing Your Inner Spokesperson

April 24th, 2014 by

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.

PR Insider: 5 Ways to Manage Work Overload

April 21st, 2014 by

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team.

PR Insider: Millennials are not the Enemy; They Just Need a Place to Thrive

April 17th, 2014 by

If you take the time to create a workplace that engages Millennials, they will succeed and, in turn, so will you.

PR Insider: Turning a Crisis into a Brand Opportunity

April 10th, 2014 by

Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.

PR Insider: Namedropping in the Context of Branding

April 3rd, 2014 by

Rebranding takes money and preparation, but the rewards can pay back in dividends. Here are some important points to keep in mind before starting the process.