PR Insiders

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Six PR Lessons Pulled From 2017 Headlines

December 14th, 2017 by

The veteran PR pro Arthur Solomon begins his annual review of lessons for communicators pulled from the year’s headlines and news reports. In this initial installment, the lessons involve crisis communications, media relations and internal communications. There’s also advice about the best way to handle a difficult boss.

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Why Crisis PR Faces a Crisis

December 8th, 2017 by

Crisis management, our author argues, is itself in crisis. The causes of this crisis in crisis PR include challenges in philosophy, technology and ethics, not to mention that some crises (see Lauer, Matt and Rose, Charlie) begin and end so quickly that crisis PR barely has time to roll up its sleeves. What’s a company or a brand in crisis to do?

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Three Easy Ways to Merge Organic and Paid Search

December 4th, 2017 by

With U.S. consumers spending up to 5 hours daily on mobile devices, social media usage patterns are a goldmine for marketers. Yet social media alone is not enough. Shoppers are more than their mobile Facebook or Twitter profiles. Other sources should be added to social media data, our author argues and provides 3 easy steps to augment consumer insights to create more data-driven, research-backed campaigns.

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Why PR Should Check Company Letters Sent to Consumers and Potential Staff

December 1st, 2017 by

Letters, digital or sent via U.S. mail, are likely to make direct contact with customers. It’s important, then, to be certain they reflect your brand’s well-crafted messages. We offer many tips on how to make such letters more effective, but most important is that they burnish your company’s reputation with all stakeholders.

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Lauer, Rose and the New Face of Crisis PR

November 30th, 2017 by

With the firings of Charlie Rose, Matt Lauer and Garrison Keillor, the face of crisis PR has been changed, for the moment at least. When your client is fired before he can even say, “I need crisis PR,” what’s left for crisis PR people to do? On the other hand, perhaps all these men still need crisis PR. Look at Charlie Rose, who was ambushed on the street and gave a very inappropriate response to a question.

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How Big Data, Listening and Storytelling Can Spell Success in an Age of Content Pollution

November 29th, 2017 by

Is your company adding to the problem of content pollution? It is if the stories and video you produce fail to engage their intended audiences. Of course, should you avoid measuring for engagement and share of voice, for example, you’ll never really know whether or not your content is resonating. Fortunately, measuring is easily done today. The hard part is stepping out of your comfort zone, abandoning flawed vanity metrics and aligning measurement with goals and targeted audiences.

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The Importance of Measurable Public Relations

November 20th, 2017 by

Measurement is said to be PR’s albatross. Heck, many PR pros entered the field specifically so they could avoid working with numbers. Fortunately, measuring and mining data for PR insights are far less complicated operations than measurement naysayers would have you believe. Advocating for measurement programs, our author says you can begin a measurement effort simply and inexpensively.

STORYTELLING

Two Tips That Can Make You a Better Digital Storyteller

November 16th, 2017 by

All politics is local. Our author argues all digital storytelling is, too, with local translating to familiarity. He also urges communicators to spend more time shaping story ideas instead of expending a lot of effort on deciding what digital medium will best convey their stories.

INTERVIEW

7 Tips for an Effective Thought Leadership Program

November 14th, 2017 by

Launching a thought leadership program at your company is relatively easy. Getting an organization’s thought leaders to participate in the program and give you what you want? That can be painful on many levels. Here are some tips that have worked well and will for you, too.

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Lessons to Celebrate David Finn at 96

November 9th, 2017 by

A true PR pioneer, co-founder of Ruder Finn (in 1948), member of PR News’ Hall of Fame, artist, writer and philanthropist, David Finn turned 96 years young recently. Ruder Finn’s head of storytelling, Rachel Spielman, offers lessons about PR and life that she’s learned from Finn, who, despite being a busy industry giant, was always willing to listen to a variety of voices.