PR Insiders

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The Most Important Lesson You Probably Never Learned in Communications School

February 15th, 2017 by

No doubt you learned the essential aspects of PR as a student in communications school. But let’s face it. You could have purchased PR textbooks and learned some of the same fundamentals, less the tuition costs. You probably learned how to craft a program, the importance of strategies, tactics and objectives. Also, what your professors said was the correct method of pitching a story. There is, however, one critical facet of PR that you probably never learned in the classroom.

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4 Lessons From the Biggest Brands on Facebook

February 14th, 2017 by

It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike.
Here are some major takeaways to help other brands make the most of their Facebook presence.

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How to Strike Your Reporter’s Heart With Arrows This Valentine’s Day

February 13th, 2017 by

Today is Valentine’s Day (gosh, we hope you don’t need PR News to tell you that). Seriously, have you noticed how similar the language is when we speak about romantic relationships and relationships between PR pros and members of the media and/or influencers? It’s more than coincidence. In fact, treating your professional relationships similar to your personal ones can be beneficial. Here are five tips that will help communicators begin and maintain relationships with reporters. You never know, these tips might even help your romantic endeavors, too.

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Instagram Stories or Snapchat Stories: How to Decide Which Is Best for Your Brand

February 8th, 2017 by

Instagram and Snapchat feature Stories, which gives users the ability to post (and view) ephemeral photos or videos that can be viewed for up to 24 hours. This is a fairly recent for Instagram—it took hold in fall 2016. Fast forward a few months, and users and brands have had time to play with both apps, gauging which (if either) is a useful tool to reach fans and customers. With two strikingly similar options, which is best for your brand?

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7 Key Trends in Online B2B Customer Communities

February 8th, 2017 by

Online communities can deliver a richly rewarding experience for the organizations that create them and the members who participate in them. But as more B2B customer communities crop up, how is this space evolving? Here are seven key trends our research uncovered.

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How Brands Should Respond to Negative Online Reviews

February 6th, 2017 by

Brand reputation is built on the public’s critical judgment, pro and con. And that feedback is coming from every direction, posted as comments and star ratings on review websites that have a big influence on potential customers. As most things are with the internet, online review sites are double-edged swords. Positive ratings slice through advertising and SEO clutter to bring new customers and life to your enterprise. But credible-sounding negative reviews can cut the heart out of your marketing effort before prospective clients have a chance to learn anything about you directly.

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Lessons For Communicators From the Social Super Bowl

February 3rd, 2017 by

Is anybody paying attention to what’s happening on the gridiron? Who’s on first? Not so slowly the Super Bowl is becoming more and more about social media and brands and less and less about football. If history is an example, there will be far more talk online about the commercials than the game. And this year several prominent brands will be drifting away from TV ads in favor of social media. What can communicators take away from the developments influencing this cultural phenomenon?

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How Your Company Should Plan for a Fake News Attack

January 31st, 2017 by

All brands must have a plan in place to combat a fake news attack. This plan should be four-fold encompassing digital media, PR, influencer marketing and social media—employees in each discipline should be ready to engage at a moment’s notice. The faster a brand can combat the fake news, the better the results will be for mitigating its impact.

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5 Tips to Handle Fees in a High-Profile Crisis

January 30th, 2017 by

The client arrives with a high-profile crisis or a bet-the-company situation. The last thing you want to do is scramble to figure out how much to charge. Here are five tips to help you remain calm and cool…and get the fee you deserve.

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Alternative Facts: The Death Knell for Earned Media?

January 27th, 2017 by

When political agenda masquerades as alternative facts and the lines of a free press become blurred, it’s crucial for PR pros to decide the role they play in balancing loyalties to the media and our clients. It’s a complicated issue – despite working for brands and clients, most PR pros have deep ties to journalism; many have years of work experience and the college degrees to prove it. In these uncertain times, here are a few ideas to help you strengthen relationships with media and the brand execs or clients you represent.