Building a mutually beneficial relationship with journalists is arguably the biggest challenge for a PR professional. In a perfect world, emailing a story pitch about your business should be enough to connect with a journalist. Unfortunately, we don’t live in a perfect world. In the real world, where we live, journalists are busy and their inboxes are probably always inundated with pitches. So how do PR pros ensure that they make the cut and grab the attention of journalists? Here are tips that will help.
All industries recycle trends. If an expert declares a style, medium or influence is dead, beware! You’ll almost always see it again several years later in a modified form. Who thought we’d use record players again? And yet here we are in 2017 collecting vinyl. Were you around to see skinny (tapered) jeans and knit ties go out in the 80s? Well, they’re back in style. It’s the same for communications.
From phony click-bait news sites, to unqualified sources to falsified stories, fake news, however you define it, is a threat to the PR industry. If our job is to ethically persuade public opinion by working with credible media, it follows that it’s vital that the public’s trust in a free press not be eroded. To go a step further, if the practice of PR is going to survive, good journalism must thrive. For that reason, it is critical that PR pros be more accountable than ever for their work.
Change is a constant, and PR pros can learn how to manage themselves and their teams, with the right knowledge. The author begins a how-to series to provide the foundation of change management from a communicator’s perspective, with engagement at its core. The techniques explained will be immediately useful to you, your brand and organization.
PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart from – competitors. This is becoming true for non-profits competing for donor dollars and has been a constant for the private sector. In this article you will find steps for building and increasing global earned media visibility for your brand.
Does a day pass during your life as a PR pro when you don’t need to write? For those of us who do a lot of writing – and that’s most of us – we will, at one time or another, face an insurmountable case of writer’s block. One day you’re at the top of your game, pounding out pitches, speeches, tweets and press releases like a high-powered printing press, and the next moment you’re struggling to find anything to write. It happens to all of us, but there are always ways to jump-start your creativity. Here are four tips for getting out of a creative rut.
Imagine that a restaurant’s menu offers a delicious-looking entree of spaghetti, meatballs and red sauce. Wonderful. Well, sorry, but you are prohibited from ordering them together, on a single plate. Absurd, right? Sounds like a Seinfeld episode. That is the state of earned, paid and owned media. You can use PR for earned media, digital marketing or advertising for paid media, or content marketing for owned media. But mixing them? Blasphemy.
No doubt you learned the essential aspects of PR as a student in communications school. But let’s face it. You could have purchased PR textbooks and learned some of the same fundamentals, less the tuition costs. You probably learned how to craft a program, the importance of strategies, tactics and objectives. Also, what your professors said was the correct method of pitching a story. There is, however, one critical facet of PR that you probably never learned in the classroom.
It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike.
Here are some major takeaways to help other brands make the most of their Facebook presence.
Today is Valentine’s Day (gosh, we hope you don’t need PR News to tell you that). Seriously, have you noticed how similar the language is when we speak about romantic relationships and relationships between PR pros and members of the media and/or influencers? It’s more than coincidence. In fact, treating your professional relationships similar to your personal ones can be beneficial. Here are five tips that will help communicators begin and maintain relationships with reporters. You never know, these tips might even help your romantic endeavors, too.