Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation.
A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.
If your clients aren’t prepared for IPv6, they place themselves at a competitive disadvantage. PR pros have a responsibility to point this fact out and offer recommendations to eliminate this blind spot.