PR Insiders

pokemon go

Lessons From Pokémon Go: 5 Questions to Ask About Your Product

July 25th, 2016 by

Cash-flush companies typically more interested in settling lawsuits than pursuing lengthy and costly litigation are easy targets in today’s business world. This is exactly why it is crucial for companies like Nintendo to develop and put in place a dedicated crisis response strategy addressing all of the potential PR crises that may result from their products.

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Earning Your Branded Content: 4 Takeaways and Calls to Action

July 22nd, 2016 by

Owned content of an app, video library, article or visual is difficult for anyone to grab true exposure for, and native is still a game for those with the most money. Rarely spoken of is the power of distributing branded content via earned media in a way that is actually scalable and measurable.

book-piles

Book Publicity: How to ‘Book’ Authors in the Media

July 18th, 2016 by

Authors, publishers and books have long been the PR clients in the book publicity business. And as the industry has changed, so has the media covering it along with the PR people promoting the books. In recent years, the book industry has changed with the rise of e-books, Kindle, Amazon.com, pressure on big publishers, and more self-published authors. Despite the changes, thousands of new books come out each year, so competition for readers and media coverage is tougher than ever.

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12 Ways Brands Can Use Snapchat’s Memories to Mix New and Existing Content

July 14th, 2016 by

At its initial launch, Snapchat touted the disappearance of uploaded user content as a core feature of the service. Yet this format was never really conducive to brands and advertisers that wanted to reach these audiences, but rarely had on-the-spot imagery to share. Snapchat’s recently launched Memories feature changes that scenario drastically.

picketing

How Your Brand Can Overcome Cause Fatigue With a Campaign That Matters

July 11th, 2016 by

What more could any brand ask for than to achieve a high level of trust, while also effecting real, tangible change? Cause marketing may seem like a no-brainer, but it requires a lot of brain, as things can go very wrong if a campaign is ill-conceived or badly executed. Here is a time-tested approach for achieving maximum impact from a campaign with minimum blowback.

World Travel

Dreaming of Living Abroad as a Communications Pro? 5 Things to Know

July 5th, 2016 by

For many the idea of living abroad is appealing. There’s the challenge of the unknown and anticipation of exciting experiences. Those in the communications profession are often fortunate to work on global campaigns from their home countries. However, crafting culturally sensitive messaging and working with foreign colleagues from home, while helpful, isn’t the same as living abroad.

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How Not to Tick Off Journalists: A Former Editor’s Advice

July 1st, 2016 by

Let’s face it: Journalists can get along without you. You can’t get along without them. Show respect by getting names correct, knowing the reporter’s beat and being familiar with the publication, not pestering editors about when a story will come out, not complaining about the coverage you get, and following these other tips.

contactwaiter

4 Services Your Agency Should Offer (But Didn’t 3 Years Ago)

June 28th, 2016 by

Clients have more media channels than ever, with new ones being added every year. All of these channels represent potential opportunities, but this also means a lot of content creation is needed. Your clients expect access to the latest technologies, to be kept up to date on popular trends and offered efficient solutions for maximizing each dollar spent on all channels.

crowdfunding money

Real Talk: Can You Get Coverage on Your Kickstarter Campaign?

June 23rd, 2016 by

Crowdfunding platforms like Indiegogo and Kickstarter burst onto the scene in the late 2000’s, providing startup companies with an innovative and unique way to generate buzz around new products. Recently, media have tired of the crowdfunding angle and often will not cover campaigns at all. While crowdfunding can still be successful, entrepreneurs must be prepared with a strategic plan for setting and reaching their goals.

man-in-cloud

Why Your PR Team Should Have Its Head in the Cloud

June 20th, 2016 by

If you don’t have your head in the cloud yet, it’s time to start. You won’t need any advanced tech skills; in fact, you’ve probably already used cloud-based tools like Docusign, SurveyMonkey or Google Drive for basic administrative needs. Most other cloud tools are just as intuitive and user-friendly, and some can help you take PR performance to another level.