At SXSW 2018, thanks to immersive experiences showcasing the massive advancements in augmented reality and virtual reality, attendees were afforded the opportunity to experience firsthand how close we are to the seemingly distant future we saw in movies like “Back to the Future Part II” and “Minority Report.” That future now seems to be only 22 months away.
Although blockchain, AI, and augmented and virtual reality has dominated the conversation at SXSW 2018, there were multiple sessions that focused on bringing your whole self to work, channeling vulnerability and emotional intelligence. The underlying theme was the connection to self, mindfulness and prioritizing the human element above all else.
A plethora of industries is applying data and AI to their work, including journalism. This means media relations professionals need to adjust. FleishmanHillard’s Ephraim Cohen provides a series of takeaways from a recent panel of journalists discussing this topic. He argues media relations professionals will need to change the way they do certain things, though other aspects of their job will remain the same.
Artificial intelligence (AI) has been around since the 1950s, though you’d think it’s brand new judging by the number of recent news articles mentioning it. Communicators can take advantage of AI now and they needn’t be engineers to do so, argues Jared Carneson, global lead, social innovation, for FleishmanHillard. There is a slew of tools that flirt with the AI space that can ease communicators’ workload. Carneson offers a look at several and urges communicators to experiment.
Anything said during, before or after an interview can appear in a story. In fact, anything said anywhere can end up being reported. Hope Hicks found out that even what you tell the House Committee on Intelligence behind closed doors can end up being reported.
With the 24-7 news cycle, the speed of social media and the demands of the C-suite, it sometimes feels as if PR pros move from crisis to crisis. Nisha Morris, executive director, communication at Providence St. Joseph Health, offers five tactics that can help communicators escape this roller coaster and promote their brands through proactive media activities.
Increasingly media members expect PR pros to use data, charts and graphs to bolster their pitches. As a result, a data-filled pitch no longer equates to guaranteed coverage. Here are a few simple tips that can help you make better use of the data in your pitches and raise the chances that your story will receive media attention.
It’s not often we get a close-up look at how communicators handle crises. Brad Ross, executive director of communications for Toronto Transit Commission (TTC), takes us through a difficult week, day by day. In the end, TTC feels that being honest and transparent and apologizing will re-build the reputation hits it absorbs after a difficult week on the rails. It might take a little bit of time, though.
For those unfamiliar, blockchain is the underlying technology of bitcoin and cryptocurrencies that enables open, anonymous and secure transactions. As traditional businesses and enterprises were introduced to blockchains, however, their visions for applications have ranged far and wide — as has the hyperbole of its promises. Now, before we go any further, I have to get something out of way: Blockchain is not a cure-all. It will not revolutionize every facet of human life. Now that that’s covered, let’s focus on how the hype came to be, and how communicators should really be talking about it.
It’s a relative walk in the park when a PR pro is asked to create messaging around a glamorous or high-profile event. Perhaps the mark of a great PR pro is when you are able to craft compelling messages around a seemingly routine event or product. Here’s a mini-case study of how communicators created buzz around the renovation of the San Diego Convention Center.