PR Insiders


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PR Insider: Sticky Client Time and Money Issues

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees? | MORE »

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PR Insider: Corporate Communications in a Collaborative Economy

Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand. | MORE »

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PR Insider: It’s Time for PR People to Think Like Start-Up People

Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.  | MORE »

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PR Insider: The Lost Art of Reputation Management

We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.  | MORE »

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PR Insider: Empowering Your Client in Three Simple Steps

In a highly competitive environment, strong relationships will make the difference between your client leaving you behind or staying with your agency.  | MORE »

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PR Insider: Leverage Digital Programs to Boost Your Company’s PR Success

Gain a better understanding of how PR pros help build brands in the online space with this guide to help your company take its digital program to the next level. 

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PR Insider: Will You Be Ready When the Ball Drops?

Ringing in 2015 means one thing for sure: the only thing that remains the same is change. Is your organization ready? How will change be perceived by the public, employees, your investors or donors? | MORE »

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PR Insider: Choosing a Corporate Spokesperson

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job. | MORE »

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PR Insider: Why Can’t We All Just Get Along?

If you see something savvy, appreciate it. If you see an award-winning campaign, research why and work to emulate that for one of your clients.  | MORE »

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PR Insider: Why Emotion Matters in Brand Positioning – Part 2

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice. | MORE »

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