Branding Lessons from Marvel Studios’ Mythology Marketing

Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate water cooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative arcs… Continued

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