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7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand. | MORE »

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The Accidental Agency: A Retrospective of My Life in PR

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career. | MORE »

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The Accidental Agency: A Retrospective of My Life in PR

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career. | MORE »

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How to Write for Journalists and Make Their Jobs Easier

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier. | MORE »

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PR Agencies Report 2011 Revenues to Top 2010 Figures

Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey. | MORE »

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How to Write for Journalists and Make Their Jobs Easier

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier. | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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How PR Can Feed the Data Journalism Pipeline

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage. | MORE »

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How PR Can Feed the Data Journalism Pipeline

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage. | MORE »

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