From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.
There is no single greater value to a company than having people talk about it. If you’ve pondered the reasons why you might need a PR firm, here are five good reasons why you definitely do.
Reaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.
How the use of mobile in internal communications is critical to keeping this important demographic engaged and connected.
Your company’s blog is live. You’re drafting content for social media networks on a regular basis. You’ve recently sent out a press release announcing your latest company milestone. But are you optimizing all this amazing content for all it’s worth?
Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?