PR needs to turn up its creative cap, invest in some Kevlar vests, and evolve to overcome the hostile environment of dominant pay-to-play.
There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
Brands that aren’t leveraging digital opportunities are giving away business to their competitors.
How do you promote a wine brand to Millennial consumers? Here is a case study in effective PR.
In today’s 24-7-365 media cycle, there’s a crisis all the time. Here are some tips on handling a crisis via social media.
You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.