PR Agencies

Building a PR Agency Client Roster

July 9th, 2015 by

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.

10 Reasons Why You Should Consider Hiring a Virtual PR Agency

July 2nd, 2015 by

Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live.

5 Questions Before Going From Agency to Solo

June 29th, 2015 by

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.


Radical PR Time Management Tracking—Skip the Admin Hours

June 25th, 2015 by

This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.


How to Make Your PR Creative Sessions Productive

June 24th, 2015 by

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.

4 Ways to Avoid Overservicing PR Clients

June 22nd, 2015 by

Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained.


Building Successful Media Partnerships for Your Brand

June 19th, 2015 by

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.


5 Clues That It’s Time to Part Ways With a PR Client

June 17th, 2015 by

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?


3 Ways to Stay Focused on Your PR Objectives

June 15th, 2015 by

In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.


4 Tips for Securing Year-Round Media Coverage for a PR Campaign

June 12th, 2015 by

Pedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum.