Jill Zuckman, Managing Director, SKDKnickerbocker Thoughtful, strategic and dynamic—these are three words that best describe Jill Zuckman, a pick for our Top Women in PR list. Zuckman continues to be a trailblazer in public affairs,… Continued
PR Agencies
PR News Celebrates 2016 Top Women in PR Honorees
January 26th, 2016 by Richard BrownellPR News celebrated its Top Women in PR honorees at an awards luncheon held at New York City’s Grand Hyatt on Jan. 26, 2016.
How Influencer Outreach Brought a Well-Known Brand to New Heights
January 22nd, 2016 by Mark RenfreeIn the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.
PR Lessons From Oscars and Apple Diversity Stories
January 19th, 2016 by Seth ArensteinWith diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.
Chipotle Changes PR Recipe as News Worsens for Burrito Slinger
January 7th, 2016 by Seth ArensteinChipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.
CES 2016: What the Internet of Things and a Wild West of Data Means for PR
January 5th, 2016 by Steve GoldsteinOn Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
The Best PR Approach for Any Budget
December 30th, 2015 by Margarita PekerAs communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?
How an Agency and Its Client Used Bloggers to Inspire Good Deeds
December 30th, 2015 by Mark RenfreeThis agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
Introduction to Nation Branding and Crisis Communications
December 22nd, 2015 by Jennifer RisiMuch like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
5 PR Trends to Look for in 2016, So Sayeth the Queen
December 22nd, 2015 by Seth ArensteinKatie Paine, Ronn Torossian and others look at PR trends for 2016.