2015 Rising PR Stars: Virginia Cromwell, Group Manager, Weber Shandwick

Virginia Cromwell danced her way into a career in communications less than a week after graduating college and never looked back.

Cromwell started her public relations career in 2009, and four years later, joined Weber Shandwick, as the fourth employee in its Global Employee Engagement and Change Management practice in New York. She quickly became a key team member, active in managing client projects and supporting new business opportunities.

Cromwell helped lead an internal brand rollout and storytelling campaign for a global healthcare company with 6,000 employees, supporting team communications through leadership transitions and restructuring. When a medical device company acquired two other firms, they faced the challenge of defining a shared culture and consistent employee experience. Cromwell helped the new post-merger company align around a common vision, mission and set of values that would guide them forward. She worked closely with the firm’s communications team to launch a four-month storytelling campaign featuring employee narratives that brought brand behaviors to life, built excitement and rallied employees around the new shared identity.

Cromwell helped produce videos and develop written stories, overseeing editorial direction for all pieces. She partnered with HR, Communications and Marketing at the company to develop manager training sessions and provide recommendations on follow-up manager trainings.