PR Agencies

President Trump

62% of Clients Unfazed by Fake News, PR Firms Say

January 30th, 2017 by

Concerned about alternative facts and fake news? Apparently PR agency clients were not, at least during the fourth quarter of 2016, a new survey from The PR Council shows.

vw-diesel

The Week in PR

January 16th, 2017 by

Our weekly roundup of trends, news and personnel moves in PR. This week we feature stories about LEVICK acquiring Chase as well as news about the Volkswagen diesel issue.

shutterstock_538658152

THIS WEEK IN PR

December 19th, 2016 by

Facebook: Almost Everyone’s Doin’ It: How many times have you heard it said that everything flows from the top down? Well, not quite everything. In the case of social media, some CEOs trail their employees, particularly communicators. That needs to change, at least for CEOs using Facebook for business, Facebook says.

shutterstock_441724267

The Week in PR

December 12th, 2016 by

W2O Group continues its buying spree. The SF-based agency acquired Sentient Interactive, a firm specializing in digital paid and owned media analytics, strategy and marketing. Sentient president/co-founder Adam Cossman will serve as chief digital officer of W2O Group. Earlier this year, W2O said Mountaingate Capital secured an investment position in the firm to accelerate growth. W2O’s acquisition of Sentient, Pure and Marketeching during the past 6 months has added 100 employees and $25 million in revenue. — Ruder Finn acquired Daylight Partnership, a digital marketing and analytics consultancy. Daylight will merge with Ruder Finn’s digital arm and be known as RFI Daylight. Daylight founder David Ko will become SVP, RFI Studios Asia.

shutterstock_527537992

Veteran PR Financial Analyst Doubts Firms Are Educating Employees About Under-Charging

December 5th, 2016 by

“Almost all firms are over-servicing,” Gould says, though small ones, with yearly revenue of $3 million or less, are the major culprits. This largest group of firms often lacks sophisticated time-management systems (one he recommends is ClickTime) and a chief financial officer (CFO) to oversee, interpret and analyze the data such a system produces.

shutterstock_175977845

Proving ROI and Tight Budgets Worry Agency Heads

October 31st, 2016 by

A new quarterly survey of 100 PR agency firm leaders by the PR Council shows tight budgets and proving ROI top the list of concerns as the year winds down. The survey’s results were provided early exclusively to PR News Pro.

shutterstock_59879140

The Week in PR

October 31st, 2016 by

A review of the week’s stories, trends and personnel moves in PR. This week’s edition includes Gutenberg’s spinning off Lumina, the mishandled crisis at an amusement park down under, a false alarm over the use of influencers and Fox’s CCO is leaving.

2017-1

What’s Next for Next-Gen PR Pros? Hashing It Out in a Twitter Chat

October 4th, 2016 by

The Internet has, of course, revolutionized the way we communicate. And since public relations is at its core communication itself, PR professionals have had to make great, Darwinian leaps in the last 40 years. PR News and Havas PR teamed up for a Twitter chat to look at PR’s next evolutionary phase and the trends that will further reshape the discipline.

22479 PRNews_Agency Elite_Logo copy

2016 Agency Elite Award Finalists Announced by PR News

September 7th, 2016 by

PR News will celebrate the winners and honorable mentions of its 2016 Agency Elite Awards at its annual Platinum PR/Agency Elite Awards luncheon at New York’s Marriott Marquis on Oct. 19, 2016. The Agency Elite Awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to measurement, media relations and reputation management.

Accounting-General

Four Things to Remember Before You Begin Putting a Value on Your Firm

August 22nd, 2016 by

For those of you considering selling your firm or acquiring one, it’s important to know that valuing PR agencies is an inexact science and a complex process. It takes financial expertise, knowledge of the M&A marketplace and an understanding of how buyers create offers/term sheets. Below are several things you need to consider as you begin the valuation process.