PR Agencies

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Weber Shandwick and Ketchum Evolving to Offer Culture-Building, Increased Flexibility

May 29th, 2018 by

A pair of major PR firms are taking a page from the playbook of consulting firms, offering clients easier paths to a variety of expertise. Weber Shandwick is launching a unit that will consult to brands about corporate culture. On its 90th birthday Ketchum is promising to encircle clients with 14 industrial specialities as well as the traditional PR communications offerings.

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Newly Created Burson Cohn & Wolfe Unveils Asia-Pacific Region Market Leaders

April 3rd, 2018 by

Created early in March, global communications agency Burson Cohn & Wolfe (BCW) unveiled its Asia-Pacific leaders as we went to press. Matt Stafford, president, Asia Pacific, BCW, said the merged firm’s Asia market leaders are in place and “most of our teams have already begun to move into the same office.”

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Newly Christened Burson Cohn & Wolfe Names International Departmental Leaders

March 6th, 2018 by

Created last week, Burson Cohn & Wolfe (BCW) named its regional leaders as we went to press. For N America, Chris Foster becomes president, N America, BCW. Previously he was EVP, global business.

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FleishmanHillard, Edelman Hailed as Top Companies for Women; More Progress Needed

March 6th, 2018 by

With International Woman’s Day approaching this week and Women’s History Month already here it was heartening to see several PR firms being recognized for progressive policies toward women. Both FleishmanHillard and Edelman were named to the National Association of Female Executives’ (NAFE) list of top companies for women. Still, it’s clear much more progress is warranted.

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Despite Competition, PR Firms See ’17 Revenue Besting ’16

November 7th, 2017 by

There is good news and bad news in this latest PR Council survey of its roughly 100 member firms. First, the good news: 66% of those who replied said revenue for 2017 is ahead of 2016 and that projections are on target or better than first forecast. The not-so-good news is that management consultancies want to eat PR’s lunch.

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PR Struggles to Reach 20% Profit Levels as Labor Costs Remain an Issue

June 26th, 2017 by

When we dive deeper into the Gould+Partners study about PR firm profitability that we reported about in our June 12 edition, it looks like another case of the rich getting richer. The larger firms are doing well in terms of profits, but the mid-size and smaller firms are struggling. Gould provides insight into why he thinks this is the case and what PR firms can do to raise their profits.

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62% of Clients Unfazed by Fake News, PR Firms Say

January 30th, 2017 by

Concerned about alternative facts and fake news? Apparently PR agency clients were not, at least during the fourth quarter of 2016, a new survey from The PR Council shows.

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The Week in PR

January 16th, 2017 by

Our weekly roundup of trends, news and personnel moves in PR. This week we feature stories about LEVICK acquiring Chase as well as news about the Volkswagen diesel issue.

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THIS WEEK IN PR

December 19th, 2016 by

Facebook: Almost Everyone’s Doin’ It: How many times have you heard it said that everything flows from the top down? Well, not quite everything. In the case of social media, some CEOs trail their employees, particularly communicators. That needs to change, at least for CEOs using Facebook for business, Facebook says.

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The Week in PR

December 12th, 2016 by

W2O Group continues its buying spree. The SF-based agency acquired Sentient Interactive, a firm specializing in digital paid and owned media analytics, strategy and marketing. Sentient president/co-founder Adam Cossman will serve as chief digital officer of W2O Group. Earlier this year, W2O said Mountaingate Capital secured an investment position in the firm to accelerate growth. W2O’s acquisition of Sentient, Pure and Marketeching during the past 6 months has added 100 employees and $25 million in revenue. — Ruder Finn acquired Daylight Partnership, a digital marketing and analytics consultancy. Daylight will merge with Ruder Finn’s digital arm and be known as RFI Daylight. Daylight founder David Ko will become SVP, RFI Studios Asia.