2015 Rising PR Stars: Robert Bitter, Senior Account Executive, LANE PR

Rob Bitter’s professional background – particularly his in-depth understanding of the financial services industry – serves him well in his PR career. His ability to build relationships, identify and tailor a story angle for a particular reporter or editor, and present information in a compelling manner has enabled him to garner extraordinary coverage for clients not only in the financial services industry but also in consumer, business-to-business, and other sectors. He is known as a team member who can secure hard-to-place stories.

Within the last year, Bitter has obtained top-tier media coverage for his clients, including placements with Better Homes & Gardens, Bloomberg TV, Martha Stewart Living, The New York Times, Sunset Magazine, The Wall Street Journal and more.

Bitter's also become a valuable training and new business resource within the agency. His media relations skills are widely acknowledged, and he has led media training sessions for clients and pitching seminars for colleagues at LANE. Also, unusual for a senior account executive, he is regularly called upon to participate in new business pitches at LANE. In the past year, he was a member of seven pitch teams, and five of these pitches resulted in wins for LANE -- a 71 percent win rate.