Chick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.
Topics
Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge
February 12th, 2014 byDumb Starbucks Turned Out to be Smart PR
February 11th, 2014 by Brian W. KellyDumb Starbucks was among the top trending stories of the last 24 hours, for sure. And while it has come and gone already, as Los Angeles County health inspectors shut the store down on Monday for operating without a valid permit, it deserves recognition from the communications perspective for several reasons.
5 Storytelling Tips to Make Your Brand More Relatable
February 11th, 2014 by Richard BrownellStorytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.
Lessons in Social Media Writing: Define Your Audience and Ply Your Personality
February 10th, 2014 byFiguring out what works on social media is an abstruse art, as audiences are fragmented and interested in specific, narrow topics.
PR Insider: Staying Focused at the Center of a Crisis
February 10th, 2014 by Bruce MendelsohnIn today’s 24-7-365 media cycle, there’s a crisis all the time. Here are some tips on handling a crisis via social media.
9 Habits of Highly Effective PR People
February 10th, 2014 by Diane SchwartzThere are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued
9 Habits of Highly Effective PR People
February 10th, 2014 by Diane SchwartzThere are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making an impact with their organization or clients. But Public Relations cannot afford to be a majority of Good professionals if […]
Don’t Let Testy Interview Devolve Into a Debate About Your Brand
February 10th, 2014 by PRNEWSIt’s one thing for a top executive to be camera-ready for a media interview and know his talking points cold. It’s another when the reporter has a bone to pick with the executive, has a habit of interrupting the responses and can barely contain his or her hostility toward the brand or organization.
PR Pros Need to Harness Growing Link Between Passion and ROI
February 10th, 2014 by Bob PearsonWhen we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.
Blogs Emerging as News Release Platform
February 10th, 2014 by PRNEWSMore than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW.