Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge

Chick-fil-AChick-fil-A announced this week that it would begin serving antibiotic-free chicken in its 1,800 restaurants within five years. The company joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.

These are all smart moves. Who could possibly be in favor of more chemicals in their food? And it must be nice for the PR folks at Chick-fil-A to be responding to positive CSR moves rather than deleting and denying controversial Tweets from their boss.

"Since our family business began 67 years ago, we have focused on our customers," Dan Cathy, president and chief executive officer of Chick-fil-A, said in a statement. "It’s why we insist upon using the highest quality ingredients. We want to continue that heritage, and offering antibiotic-free chicken is the next step."

This apparently PR-friendly sentiment is quite a bit removed from the last time the privately held Atlanta-based company had PR folks clucking. That’s when Cathy passed a much-derided comment regarding gay marriage, saying, "I think we are inviting God's judgment on our nation when we shake our fist at Him and say, 'We know better than you as to what constitutes a marriage.'"

It doesn’t appear that Chick-fil-A PR will be revisiting the delete and deny tactics it had to employ the last time Dan Cathy got national coverage.  This time they can just relax and eat healthier chicken. Or, at least, they can eat healthier chicken five years from now.

Follow Brian W. Kelly on Twitter: @bwpkelly

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.