In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.
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Google Glass Comes Into Sharper Focus for Brands After VSP Deal
January 28th, 2014 by Matthew SchwartzHow would your PR message look on someone’s sleeve? What about a wristwatch or a bracelet? Communicating your brand message via wearable technology may be one step closer to the mainstream, following Google’s deal with VSP, the nation’s biggest optical health insurance provider.
PR Checklist for Juicing Your Facebook Page
January 28th, 2014 by Matthew SchwartzHave you cracked the code yet on how to grow your audience on Facebook? We didn’t think so. But that’s understandable. It remains a significant challenge for PR pros and communicators to generate new fans via the social platform.
PR Insider: A Peek Behind the Media Curtain
January 27th, 2014 by Adam MyrickSetting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.
Mac Attack: Three Tips On How to Celebrate a Brand Anniversary the Apple Way
January 27th, 2014 by Brian W. KellyThirty years ago Apple unveiled its iconic “1984” Super Bowl commercial, announcing the release of the Macintosh personal computer. Steve Jobs had already previewed the commercial, publicly announcing his plucky little company was about to… Continued
6 Media Pitching Do’s—and 1 Don’t
January 27th, 2014 by Steve GoldsteinThese tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations
Why Daft Punk was Speechless at Grammys, and Other PR Lessons from the Big Night
January 27th, 2014 by Diane SchwartzFor those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of the Year. The French helmet-headed duo took the stage at Sunday’s awards show multiple times in their loud silence, letting […]
Why Daft Punk was Speechless at Grammys, and Other PR Lessons from the Big Night
January 27th, 2014 by Diane SchwartzFor those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of… Continued
5 Tools to Measure (and Manage) Reputation in Complex Environment
January 27th, 2014 by Kami HuyseThe prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.
Apps Take on Dual Role for Marketers; Catering Your Communications to Different Types of ‘Deal Seekers’
January 27th, 2014 by PRNEWSNearly 40% of U.S. consumers said they are unlikely to change their behavior as a result of a discount. Of course, that means the majority of U.S. consumers can be influenced through discounts.