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CEB research has identified four misconceptions about the corporate brand, which, if addressed, can help you get more of the right people choosing you in the right ways.

In the last two decades the Internet and electronic communications have revolutionized the PR world. But, perhaps, some of the most profound changes still await PR pros and communicators.

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.

Mobile marketing tours are an increasingly popular PR vehicle for brands and organizations that want to move beyond static media tours.

Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure to communicate.” I thought of this line after seeing the story making the rounds yesterday that British millennials check their […]

Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure… Continued

For the Super Bowl, several brands are executing social media campaigns to either leverage their ad buys or get around spending money on a pricey 30-second spot.

Facebook’s willingness to break apart its platform into multiple apps is indicative that Zuckerberg is not afraid to take a lesson from his competitors.

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists.

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.