Topics

By deflecting blame, calling out Magic Johnson and making a spectacle of himself by weeping at times, Sterling did nothing to help rebuild his reputation.

Getting weary from those folks you follow on Twitter who are constantly reminding you of what they just eat, who they saw and what they’re about to do? Take a deep breath. Twitter on Monday rolled out a muting feature, which keeps you from seeing any Twitter activity from the person you just muted.

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.

Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality.

Today’s communicators need to practice a kind of integrated leadership that allows us to collaborate with others and see the connection points in everyone’s role.

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.

Communicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball.

PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.