Topics

PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.

According to the FTC complaint, Snapchat’s marketing—centrally based on the idea that users’ messages “disappear forever” after the recipient opens them—was misleading.

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists.

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance.

Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch.

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.

By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance.