Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality.
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NFL Faces Social Media Problems after Michael Sam Draft Pick
May 12th, 2014 byBreak Down the Silos and Connect the Dots
May 12th, 2014 by Diane Gage LofgrenToday’s communicators need to practice a kind of integrated leadership that allows us to collaborate with others and see the connection points in everyone’s role.
Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat
May 12th, 2014 by PRNEWSWith their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.
Nurturing Reputation
May 12th, 2014 by PRNEWSCommunicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball.
How To Rebuild a City’s Image
May 12th, 2014 by Brad Weaber and Kelly SchulzPR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.
How to Listen for the ‘Digital Echo’
May 12th, 2014 by Kami HuyseThe lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.
Critical PR Issues Debated at Counselors Academy Event
May 12th, 2014 by PRNEWSThe Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.
6 Pieces of Wisdom for All Professional Women—Mothers Included
May 9th, 2014 by Steve GoldsteinTo mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.
FTC-Snapchat Settlement: There’s No Such Thing as Privacy Online
May 9th, 2014 byAccording to the FTC complaint, Snapchat’s marketing—centrally based on the idea that users’ messages “disappear forever” after the recipient opens them—was misleading.
Protect Your Brand from a Twitter Hack with Quick Response, Enhanced Security
May 8th, 2014 byWith potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists.