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With myriad social channels and measurement tools now available, PR pros have to learn to be more discriminating in picking what to measure; otherwise they end up throwing good money after bad.

In times of crisis, especially deadly ones, having a strong leader is the best—perhaps the only—remedy for emotional deflation. In Virgin Galactic’s case, Richard Branson didn’t leave his company wanting.

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.

When people are trying to sully your brand’s reputation without merit, keep a laser-like focus on the organization’s mission and vision.

Using social channels to communicate more directly with customers—and prevent any possible PR dust-ups—is just one way that brands and organizations can leverage the holidays to get their essential brand message out.

If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.

If you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels.

Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia.

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals.

Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about.