With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.
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Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’
October 30th, 2014 by Steve GoldsteinWhat’s the First Thing You Notice When Meeting Someone New?
October 30th, 2014 byIt’s basic human nature—ingrained in us from birth—to make decisions about strangers the moment we encounter them. It happens whether we like it or not. Knowing what people first notice about you can mean the difference between success and failure.
6 Rules for an Engaging Social Media Messaging Strategy
October 29th, 2014 by Richard BrownellEffective communication on social media requires proper planning and execution. Here are some basic rules for creating engaging messages.
Taco Bell ‘Blacks Out’ Its Social Media Presence to Promote a New App
October 29th, 2014 byWhether or not you’re looking to chow down on a chalupa anytime soon, you have to admit that Taco Bell’s social media black out is creative. In a welcomed break with many brands’ social strategies, it’s also not obtrusive or annoying.
5 Measurement Methodologies to Analyze a PR Strategy
October 28th, 2014 by Richard BrownellThe key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety… Continued
Taylor Swift Backlash Could Be a Case of No Such Thing as Bad Publicity
October 28th, 2014 by Matthew SchwartzNYC and Co. should send thank-you notes to some of the New Yorkers who are now disparaging Swift as a spokesperson for New York City.
How to Give an Effective PR Presentation, Let Us Count the Ways
October 27th, 2014 by Matthew SchwartzWhile many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake.
Facebook Wants to Host Publishers’ Content Directly on Its Mobile App
October 27th, 2014 byPublishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices.
Talent Triage: Finding and Training Tomorrow’s CCOs
October 27th, 2014 by Hayes RothThere has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers.
When Companies Make Layoffs, PR Needs to Set the Tone
October 27th, 2014 by PRNEWSThere is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs.