Halloween is big business. Really big business.
Americans now spend nearly $7 billion (yes, with a "b") on costumes, candy, decorations, trips and tours during the Halloween season, making it the second biggest holiday in terms of consumer spending. The National Retail Federation estimates that more than $2 billion of that spending will be on candy alone—after all, trick or treating is what the holiday is all about.
Across the country, Halloween habits and customs are dramatically different. Nearly half of all Americans actually won't be buying Halloween candy this year, and certain areas of the country get much more into the holiday than others.
SHIFT Communications put together this informative infographic, which details more about how consumers celebrate—and empty their pockets—on Halloween:
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