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PR pros are increasingly enamored by social media channels and other digital platforms that are transforming business communications. Then there’s the press release, which doesn’t get nearly as much love as of late.

Mark Zuckerberg showcased his Chinese skills on Wednesday to the amazement of a crowd at Beijing’s Tsinghua University, conducting a 30-minute Q&A session entirely in Mandarin.

Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it.

At yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m sorry” is used too freely by women, according to Rafferty. It’s usually a thoughtless preamble to a statement or mere […]

At yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m… Continued

Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.

Only if you create content with Google’s search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen.

By offering a new suite of tools that should make things easier for developers, Twitter is ripping a page out of PR 101: building relationships and cultivating goodwill with partners who can help to boost the brand and put more fannies in the seats.

This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy.

For marketers who work with TV—especially those pining over Tumblr’s millennial-dominated audience—a Tumblr collaboration can deliver a different, lasting way of extending a show beyond it’s standard runtime.