In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.
Topics
4 Ways to Tie Twitter to Your Overall PR Strategy
June 18th, 2015 by Steve GoldsteinThese tips from Krisleigh Hoermann of the American Heart Association, and a presenter at PR News’ Big 4 Social Media Conference, will help you be smarter about the time you’re investing in Twitter on behalf of your organization.
5 Clues That It’s Time to Part Ways With a PR Client
June 17th, 2015 by Paula ConwayThe opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?
3 Social Media Metrics Tips to Impress the C-Suite
June 17th, 2015 by Richard BrownellThe first step in proving the value of social media to the C-Suite is to measure your brand’s social media engagement.
For Better Results, PR Leaders May Need to Adopt a Rookie Mindset
June 16th, 2015 by Christine M. CourardRookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution.
5 Nonverbal Crisis Communications Tips
June 16th, 2015 by Richard BrownellIn a crisis situation, your physical presence can say just as much as the message you are delivering.
3 Ways to Stay Focused on Your PR Objectives
June 15th, 2015 by Carrie FoxIn PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.
How Visual Storytelling Makes Emotional Connections [Infographic]
June 15th, 2015 by Brian GreeneVisual storytelling helps brands inspire and engage with their audiences better and faster than text-based messaging. The trajectory of social media has always been toward more visuals, and the platforms gaining the most popularity these days—Snapchat, Instagram and Periscope among them—are all based on sharing images and videos.
Would You Like Ice Cream with Your Omelette? How to Surprise, Delight and Build Loyalty
June 15th, 2015 by Diane SchwartzEven the most beloved brands shouldn’t assume they are good to go with their customers, who are just a click or step away from turning their attention to your competitor.
Would You Like Ice Cream with Your Omelette? How to Surprise, Delight and Build Loyalty
June 15th, 2015 by Diane SchwartzIt’s not every day that you get a free scoop of ice cream with your bacon and eggs, unless you’re eating breakfast at Lou Mitchell’s. The iconic Chicago diner has been surprising first-time customers and… Continued