Visual storytelling helps brands inspire and engage with their audiences better and faster than text-based messaging. The trajectory of social media has always been toward more visuals, and the platforms gaining the most popularity these days—Snapchat, Instagram and Periscope among them—are all based on sharing images and videos.
PR professionals across all sectors are constantly working to capture attention with visuals. PR News' June 23 webinar, "Visual Storytelling on Social Media," will tackle this topic, giving participants insight into the tools needed to share messages through videos, infographics, image networks, interactive websites and more. Our panel of speakers from GM, Adobe, State Farm and MWW Group will discuss how to share your brand's story and services while converting visitors and readers into purchasers and advocates.
Ahead of the webinar, take a look at the infographic below for some visual storytelling advice, courtesy of CJG Digital Marketing.
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For more visual storytelling advice, register for PR News' webinar, "Visual Storytelling on Social Media," taking place on Tuesday, June 23, 2015, 1:30-3 p.m. ET.