In an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected?
Topics
Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
June 29th, 2015 by PRNEWSIt was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless.
How LEGO’s Global Innovation STEM Award Program Cut Through the Media Clutter
June 29th, 2015 by PRNEWSThe 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders.
Get Emotional and Watch Fans Share Your Content More Frequently
June 29th, 2015 by PRNEWSHave share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.
What You Need to Know to Improve Your Company’s Social Media Policy Guidelines
June 29th, 2015 by PRNEWSThe onus is on PR to create a social media policy (we hope you have already, but surveys show plenty of companies have not). Once your policy is written, the work is far from done. It’s also on you to update the policy. Social media policies should be living, breathing documents.
Supreme Decisions: 7 Guidelines for Brands Joining National Conversations
June 26th, 2015 by Steve GoldsteinIt’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage.
Radical PR Time Management Tracking—Skip the Admin Hours
June 25th, 2015 by Kari HernandezThis case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.
How to Make Your PR Creative Sessions Productive
June 24th, 2015 by Arthur SolomonBeing part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.
How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag
June 24th, 2015 by Brian GreeneMerchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.
Who Media Trained Brian Williams?
June 23rd, 2015 by Andrew D. GilmanBrian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it.